Saturday, December 12, 2009

Danone to enter Indian health products market

 

Danone which has  partnered  Britannia for almost a decade has decide to launch its own product in India. Danone group is one of the major food companies in Europe with products range includes Mineral water , Baby Nutrition , Dairy and Medical Nutritional products .

Danone India has already  got its  probiotics yogurt launched in India with collaborating with Japanese company Yakult . Danone is planning to launch India –specific product as customer would love to have  products which matches regional taste and flavors.

Danone has has recently test launched   fortified  milk named Choco Plus  milk  in  Hyderabad. Danone has applied for  manufacturing and selling license for Baby nutrition foods , Water and dairy products.

 

Source : ET

Thursday, December 10, 2009

FSSAI to issue license for Big food retailers

The Food Safety & Standards Authority of India, central food regulatory authority in the country, has finalized a license for multinational and Indian food retail chains that operate across various states in the country.
Currently, food retail chains are obtained licenses either from civic bodies or state governments.
The change is one of the key regulations in the draft on an integrated food safety & licensing policy finalized recently by the authority.
According to the draft regulation, to get a license certain preconditions on safety, sanitary and hygiene standards have to be met.
The aim is to target food services which have a high potential of contamination and hazard. For petty food businesses registration with the authorities at the state level will be necessary. Licensing from the central authority will be required for large businesses, it is learnt
Source: FoodBizdaily
For more on FSSAI log on to http://www.fssai.gov.in/
Note : FSSAI act 2006 would be effective from February Next year .

Monday, November 30, 2009

Indian Govt to impose trans fat limits on vanaspati soon

Harish Damodaran

New Delhi, Nov. 29

Vanaspati makers are apprehensive over a proposed regulation seeking to limit the Trans Fatty Acids (TFA) content in their product to 10 per cent by early next year and to 5 per cent over the subsequent three years.

The Food Safety & Standards Authority of India (FSSAI), it is learnt, is in the process of drafting a notification fixing the above limits in line with the recommendations of the National Institute of Nutrition, Hyderabad.

"The draft limits are to be put up shortly on the FSSAI's Web site to invite public comments within 45 days, after which the final version would be notified", sources told Business Line.

The Prime Minister's Office had earlier directed that the norms for TFAs be laid down by December, 2009.

Vanaspati is basically partially hydrogenated vegetable oil (PHVO).

Its manufacture involves adding hydrogen to edible oils to raise their melting point and transform the liquid fat into a harder product mimicking desi ghee (milk fat).

Characteristics

By doing so, the oil becomes more stable and less prone to oxidative rancidity (chemical decomposition arising from reaction with oxygen).

As a result, not only do the foods cooked or fried in vanaspati have longer shelf life, but also the taste and smell characteristics of the original (non-hydrogenated) oil is maintained.

For these reasons, vanaspati has, over time, emerged as the "poor man's ghee", used in restaurants, bakeries, sweetmeat units and low income homes.

The downside, however, is that the very process of hydrogenation leads to formation of TFAs.

As hydrogenation proceeds, the TFA content (as a percentage of total fatty acids) increases and then decreases only after the melting point is raised to levels that make the resulting vanaspati so hard to put off consumers.

Soyabean oil

The problem is more in oils having high poly-unsaturated fatty acids, such as soyabean, cotton seed and rice bran.

In soyabean oil, the TFA content is around 28 per cent at a melting point of just 33.5 degrees Celsius, rising to 37.6 per cent at 43.7 degrees and falling to zero at 68 degrees. For rice bran oil, the TFA is as high as 65 per cent even at a melting point of 41 degrees.

TFA is not as much an issue with palm oil.

The TFA level is zero at a melting point of 34.5 degrees, hitting a maximum of 17.3 per cent at 51.5 degrees, when the product becomes fully solid.

"If the proposed 10 per cent TFA limits kick in, we will become completely dependent on imported palm oil and lose the flexibility to use domestically produced oils," said a Delhi-based vanaspati manufacturer.

While palm oil currently accounts for some 95 per cent of industry's raw material, "the cost equation can change if the Malaysians or Indonesians push up prices or the Centre hikes import duties to protect domestic oilseeds growers," he said.

Melting point limit

The industry, he said, is not against any move to reduce TFAs, given the scientific evidence linking them to coronary heart disease and diabetes.

"What we want is removal of the existing melting point limit of 41 degrees prescribed for vanaspati under the Prevention of Food Adulteration Act. This will give us the leeway to meet the proposed TFA limits by blending hydrogenated hard fractions with soft oils," the official added.

According to the industry, melting point is of little relevance "because all oils are first split into fatty acids to enable their absorption". What matters is their digestibility, which has hardly any correlation to melting point. "That is why the international CODEX standards do not refer to any melting point limits for PHVO and margarine," he said.

Source : The Hindu Business Line

__._,_.___

Thursday, November 19, 2009

French dairy company BEL to have joint venture with ParagFoods(India)

French dairy giant has shown interest in entering Indian cheese market . Cheese market other prominent players are Amul , Britannia and Daburs Le Bon .

Bel is already marketing its brand"" Laughing cow"'. Parag India foods has already in process of installing cheese processing plant in Karnatka , Andhra Pradesh , Tamilnadu .The upcoming plants shall produce mozarella, raw cheddar and seven offerings of premium processed cheese under a new brand name ‘Go’.
With these Parag Milk Foods Pvt ltd wants to be the market leader in the cheese market . Parag produces milk product by the brand name of " Govardhan "' .Its an USD 108million company.

Indian Cheese market is worth USD 90.0 million.

Source -Foodbizdaily

Pantaloon to acquire small food companies

Future group retail chain Pantaloon is keen on acquiring small companies for its food retail biz .
Confirming this was Mr Kishore Biyani ,Founder and CEO of the Future group without any names .

Future group has plans for promoting own private labels in their stores which has total turnover of Rs 100 crores . Future group wants to double its own private label food business .







read more

India to raise food pocessing level to 20% from 6%

Indian minister for food processing Mr Subodh Kant Sahay today announced in parliament that govts intends to raise the level of food processing from present 6% to 20% & India's contribution towards world food processing business to 3% from present 1.5% .

Explaining highlights of Vision 2015 for food processing which is prepared by ministry of food processing plans are set enhance food processing infrastructures , food parks , financial support to the entrepreneurs and tripling food processing industry size from present capacities .


The low level of fruit and vegetable processing is mainly due to non-availability of processable varieties of raw materials at right quantity and quality and lack of post harvest infrastructure like cold chain facilities, transportation, he said.
To another question, Sahai replied that the Ministry has no proposal to frame a new law in place of Food Safety and Standards Act, 2006.
He said the Centre has notified Food Safety and Standards Authority of India for laying down science-based standards to ensure availability of safe and wholesome food for human consumption.
The Health and Family Welfare is the nodal ministry for implementation of the Act, he added.

Source - PTI news

Wednesday, November 11, 2009

FSSAI to limit trans fats in packaged food product


Food Safety and Standards Authority of India ( FSSAI) has started the ground work to limit trans fat content in food products like - Biscuits , Cakes , Bread , Namkeen ,Fast food ,Confectionery items etc . Showing concern over consumer preference to these kind of products FSSAI would limit the fat content as per the international standards . Normal standards followed by other countries is fat content to be between 2- 5% of the total fat in a diet .It would check the claims made by various companies of their product to be zero trans fat .

Trans fats are known to be the source of many heart related disease .Some food companies have already initiated declaring their product to zero trans fat. Britannia has started declaring about zero trans fat on their packaging . Hope rest would follow soon .


Note :
FSSAI has been constituted as a single regulating authority handling all aspects of food related issues . The Act would come into effect from January2010.

Visit http://www.fssai.gov.in/ for more information.

Monday, November 9, 2009

Dabur India’s foods division shows 22.7% growth during H1 of 2010

Dabur India  Ltd – Food division is  one of the largest food manufacturer in the category of health supplement , Digestive tablets and honey . Other major products for Dabur are mouth care , Hair oil ,tooth paste  etc .

During first half of the  financial year Dabur Food division has   has seen  22.7% growth vis a vis last year results .

Dabur  Food brands and their performance  in half yearly results

 

Sno Category Brand % Growth
1 Health Supplement ChayawanPrash 12.4
2 Digestive tablets Hajmola 12.6
3 Glucose Glucose D 55.6
4 Juices Real 21
5 Honey Dabur honey 15.0
6 Culinary Home made 40.2

Dabur has manufacturing bases at  Egypt , Nepal and UAE and has added Uzbekistan, Guinea and Belarus in countries for exports

HQ

Dabur India Limited

Address: Kaushambi, Ghaziabad – 201010 Uttar Pradesh, India

Telephone: +91 (0120) 3982000

Fax: 95120-4374935,Website: http://www.dabur.com,Email : corpcomm@dabur.com

Wednesday, November 4, 2009

Britannia launches fortified milk drink for Kids

Britannia has launched Milk Drink fortified with vitamins for kids with the brand Actimind .It would have trial launch in Tamil nadu and later it would be launched nation wide . Britannia has been working on its dairy business recently after the exit of Fonterra. This ready-to-drink milk would have shelf life of six month and could be carried to school without any refrigeration

Britannia has recently launched flavoured milk and UTH milk in tetra packs.

Wednesday, October 28, 2009

Britannia Vs Parle – Battle for the market continues

Britannia and parle the two food majors of India in the field of biscuits and bakery products . fighting it out in market for the share of consumers pocket and market dominance .In yester years it was market segments which both have dominated and not much was seen to disturb that arrangement.Parle with its Parle G , Kraxkjack and manaco where as Britannia has Good day , Marie gold , Creams

Britannia dominated the premium segment of biscuits where as parle dominated the mass ,low premium biscuits ,things were pretty predictable but for the

entry of new players have changed that status .Now that ITC and Priya gold are trying to break into their market and have established them selves as important players in biscuit market . These two major biscuit producers has are now forced to innovate products by the consumers to create brands which could be differentiated .

Both are trusted brand are ranked in top brands for biscuit ,both have a long history of brands . The Major difference though is that where Britannia is revenues from bakery products is around 90 % ,share of biscuit sales is around –80% for parle

Recently two categories has seen major ad war are bourbon and salty snacks . Parle has come up with new bourbon under its hide and seek umbrella brand .Pitching against Britannia s popular bourbon which has 70% market share of the bourbon biscuits . Parle upped its TV ads by roping in Hritik roshan . Similarly Parle has re jigged its Krack Jack biscuits to Britannia's 50- 50 eating up its market share . Krack Jacks with new packaging and TV ads of Krack and Jack promoting the brands . It would be interesting to see what impacts these would have on the sales of these two biscuits .

PARLE VS BRITANNIA

Business

DescriptionBritanniaParle
Established18961929
Nature of businessPublic ltdFamily run business
No of manufacturing units5 own ,40CMU8 own units ,60 CMU
Market share ( value)32.80%32.94%
Ads Major methods Cricket events and players Celebrities endorse ment
New areas of promotionEnvironment Health and wellness

IMPORTANT BRANDS PITCHED AGAINST EACH OTHER

CategoryBritanniaParleLeader
GlucoseTigerParle -GParle-G
MarieMarie GoldParle Marie Marie Gold
Salty snacks50-50Krack JackKrack Jack
Choco chipsGood dayHide n seekGood day
MilkMilk bikisMilk sakhtiMilk bikis
BourbonBourbonHide n SeekBourbon
Nice Nice------Britannia Nice
Multi grainNutri choice-----Nutri choice
Cream Cream TreatKreamsCream treats
CookieGood day20-20Good day

So the battle for market share continues and advantage is for consumers who will get better product from both these biscuit majors .


Saturday, October 24, 2009

Probiotics in Indian market

The WHO defines probiotics as "live micro-organisms which, when consumed in adequate amounts, provide measurable health benefits", or more simply 'the good bacteria'.

Most common probiotics example  is yogurt which is developed by manufacturer eg DANONE's  Activa brand. Diaherra  has been the most successful case of probiotics  effects . Other benefits  are still under research .

Major Advantage of Probiotics

  • Probiotics help keep up the balance between harmful and beneficial bacteria in the gut thus maintaining a healthy digestive system.
  • Helps to remove gas and decomposes waste.
  • Consumption of probiotics is very useful and beneficial for people who have taken antibiotics for a long time.
  • Traveling abroad means facing travel induced diarrhea, probiotics help the body tackle this condition with ease.
  • Probiotics help in stimulating the immune system thereby reducing infections.
  • Useful in the treatment of diarrhea and infections in the GI tract.
  • Improves digestion of lactose and deals with lactose intolerance. Also improves overall digestion and in particular is good for improving digestion of fats, carbohydrates and proteins.
  • Helps prevention of colon cancer and prevents growth of substances that cause cancer.
  • Lowers cholesterol and blood pressure in the human body.
  • Helps improve mineral and nutrient absorption and reduces inflammation.
  • Controls growth of harmful bacteria under stressful conditions.
  • Plays a role in balancing sex hormones thus improving fertility.
  • Infections such as athlete's foot, candidiasis etc that is caused by yeast is kept at bay.
  • Controls growth of pathogenic bacteria and virus.
  • Crushes toxins and produces antibodies and anticarcinogens.

Indian markets have these probiotic products

  • Amul
    ProLife ice-cream
  • Mother Dairy
    b-Active curd
  • Nestle
    NesVita Curd
  • Yakult-Danone
    Yakult health drink

Major probiotic products are miso soup, some soft cheeses, yogurt products like kefir, sauerkraut and many pickles. Those who feel probiotic food is beneficial are now also interested in prebiotic food. It does not generally contain bacteria but appears
The global probiotic market has been busy in the last few years.

Did you know?
Around 30% of the global population buys into the probiotic dairy sector on a regular basis.
That in 2008, the global probiotic market was worth over US$15.7bn.and, the global probiotic market has more than doubled in value terms since 2003.

Friday, October 23, 2009

Bt Brinjal to be launched soon in India

Genetically modified ( GM ) brinjal might be launched soon as per the ministry of environment ,Govt of India . The committee set up to check the food safety and health of consumers aspect has submitted its findings to the government . If there are no major concerns then Bacillus Thuringiensis (Bt) brinjal would be released for commercial release of the transgenic (GM) seed. India would become the first nation to launch Bt products for commercial production .A genetic modification involves altering the DNA of the seed to make it resist the shoot borer insects and enhance its quality

This Bt Brinjal seed has been developed by MAHYCO (Maharastra hybrid seed company) with collaboration with the University of Agricultural Sciences at Dharwad in Karnataka and Tamil Nadu Agricultural University.

Delay in launch of GM products has been the stay put by Supreme Court on ground PIL submitted against Bt seeds . Committee has submitted its finding to the genetic engineering approval committee( GEAC) constituted by ministry of environment , government of India .

The All India Crop Biotechnology Association said that about 40 GM food crops, including banana, cabbage, castor, cauliflower, corn, groundnut, mustard, onion papaya, potato and tomato were at various research stages for developing their transgenic seeds that would be subjected to field trials for approval later.

Read

Sunday, October 18, 2009

Danone Probiotic drink Actimel Ad banned from Tv ads -UK

Danone probiotic drink Actimel has been banned for display in UK by Advertisement Standards Authority . It has declared that after their investigation they found Danone Ad misleading as consumer would assume that the probiotic yogurt develops natural defence mechanism to fight common disease .

Danone UK Ltd has been promoting Actimel as ""Actimel. Scientifically proven to help support your kids' defences""

In defence Danone claimed that the yogurt was meant for general population and this ad campaign was live since 2007 and claims are proven by reputed scientific study.

But this claim were rejected and the ASA ( Advertisement Standard Agency ) UK rejected it s claim .Now AD cannot be displayed/ broad casted in present format .

Note : Other manufacturer would take note of this observation .

Read

"Kissan Amaze "ad by HLL under scanner by FSSAI

FSSAI has set up a committee to see any false claim by Hindustan lever ltd on its advertisement for Kissan Amaze . HLL has launched this malted beverage for young children claiming to increase brain capabilities by giving 33% of total nutrient required for mental development .This product has been test launched in area of Tamilnadu , Karnatka and Andhra Pradesh .

FSSAI committee would come out with the results by December and after detail study may be used for guidelines for food manufacturer against any false Ads ,labels or claims .

Read

Friday, October 16, 2009

India's food processing ind seen at $260-bn in 6-years- Food-Cons. Products-News By Industry-News-The Economic Times

India's food processing ind seen at $260-bn in 6-years- Food-Cons. Products-News By Industry-News-The Economic Times

FBD: India’s food processing industry will grow 30-40% in next 10 years: Ernst & Young

FBD: India’s food processing industry will grow 30-40% in next 10 years: Ernst & Young

Monday, October 12, 2009

PM confident of India being a world major food processing hub

Prime minister Manmohan singh told a gathering of state food minister for food processing that
Food processing is an sunrise industry and has potential to change the rural economy of India . He urged state governments to rationalise tax and levies on processed foods .

PM also highlighted that most of these food processing units are in small scale industry hence would require help from govt institution to become competitive in world market .

He observed that the food industry in India is fragmented and mostly are unorganised . We lack in basic infrastructure to have world class food industry . India being one of largest producer of agriculture food products has contribution of only 2% to the world food industry trade . He congratulated food industry captains for achieving 14% growth rate even in these times of recession .

He also sees Multinationals in waiting in many food processing companies in coming future and was optimistic on participation of big industrial house s in food processing . Giving statistics Mr Manmohan Singh told that The Prime Minister also said that the government is working sincerely to realize this vision for the food processing sector. Our Government adopted in 2005 a ‘Vision 2015 – Strategy and Action Plan’ to enhance the level of processing of perishables from 6% to 20%, to increase value addition from 20% to 35% and to increase India’s share in global food trade from 2% to 3%.
He said that trade policy, automatic approval for foreign equity upto 100% in food processing units, customs duty exemptions. During the 11th Five Year Plan, the government has initiated major infrastructure development programs like the Mega Food Park, Cold Chain, Value Addition and preservation Infrastructure and modernization of abattoirs, Prime Minister said.

KS OIL to invest more in Indonesia for Palm plantation

KS Oil Ltd India s prominent edible oil manufacturer and owner of popular brands like Double sher , Kalash , K S Gold .
KS Oil through its subsidiary Singapore K S Natural Resources Pte would invest USD76 million .The Company has acquired an additional 53000 acres of land for development of Palm Oil Plantations in Indonesia. The Funding will be through internal accruals and debt at subsidiary level.

A leader in mustard oil in India, K S Oils today enjoys 11% market share in the overall mustard oil segment with a dominant 25% market leadership in branded mustard oil.

Sunday, October 11, 2009

Amul to upgrade its supply chain management with help of IBM

India Largest Dairy group Gujarat Cooperative Milk Marketing Federation (GCMMF) trading under the brand name of Amul has introduced ‘Spoken Web’ technology developed by IBM.

This allow Amuls vendors to communicate directly to company in local language without using keyboards .Gujarat Cooperative Milk Marketing Federation (GCMMF) serves around 2.79 million members, across 13,328 village societies, handling almost 11.22 million liters of milk every day. Earlier this year, increasing business complexity and need for becoming a more agile enterprise prompted Amul to sign a 10-year IT outsourcing contract with IBM estimated to be worth around USD 20 million.

IBM has already some experience handling Dairy business of Kraft Foods Inc , Australia and Nestle. Amul has to find local solutions to its complex supply chain structure from Cow to Consumer chain .

Read

Reliance Retail plans business expansion in Eastern India

Reliance retail has plan to expand in West Bengal . 17 months has gone since reliance opened its retail shop in Mumbai . Now retail giant wants to open more stores in West Bengal .It has 590 stores in 13 states as per last year figures with staggering 3.5 million sq.ft of trading space . It has also began to sell number of food item and grocery products in Mumbai market .



















FBD: Reliance Retail plans business expansion in Eastern India

Saturday, October 10, 2009

Britannia Enters flavoured Milk market

Britannia with its brand Actimind has launched two variant of milk for consumers 200/250ml .It would be first test launched into chennai urban market .After consumers feed back would be rolled for national market . Britannia has already started its production of UHT (Ultrahigh temperature ) packaged milk for consumers of Delhi , Bangluru and Mumbai markets . Its has regular pack and other slimz format pack of zero fat and zero cholesterol .UTH helps in preserving milk for longer period .It has shelf life of 3 months .

Britannia exited this market in year 2004 .It started this venture in year 1997 . With launch of flavoured milk"" Zip Sip "' and packaged milk by the name of "Milkman "with joint venture partner New Zealand's Fonterra group . Now that Fonterra has exited from the joint venture , Britannia is re entering this segment to diversify from bakery products . Main competitors for this dairy segments are Horlicks and Amul , Nestle and Amrit

Britannia had problem with cost over run in last venture when it had to buy milk from dairies and was pitted against co operatives like Amul and Mother Dairy .It had to increase its price of packaged milk which resulted in steep fall in market share . However Britannia's other products like Butter , Whitener , Ghee , Cheese have substantial market share and are well established in their categories

Wednesday, October 7, 2009

FSSAI code for regulating advertisement and labels related to Food Products

Food safety and standards authority of India ( FSSAI) are working on rules to regulate advertisement by food companies which are misleading or false with respect to claims made by companies . India does have voluntary safe guards against such ads . The Advertising Standards Council of India makes necessary request to withdraw such ads . Consumers does not have any legal platform to punish such food manufacturers .
FSSAI has been constituted by govt of India through Food safety and standards act , 2006 to formulate policy , rules and guidelines for food safety and set standards for food additives and their use.
The FSSAI has prescribed penalty of Rs 10.0 lakh under the act for such manufacturers who gives misleading ads . It also recommends guideline s such where food manufacturers

Does not put advertising and communication of the food and beverages products should not be misleading or deceptive.

The advertisements should not encourage excessive consumption or inappropriately large portions of any particular food and not exploit consumers’ lack of experience or knowledge.

The code also points out that the advertisements should not undermine the role of parental care and guidance when children make food choices.

It discourages the portrayal of products as substitutes for meals, and endorsements by government agencies, professional bodies, independent agencies or individuals in a particular profession without their consent .

Parle to enter Snacking food category aggressively

Parle products is all set to increase its market share in snacking food division with launch of new products like MusstChips and Stixx . Parle is a new entrant to snacking market which have players like Pepsico- Frito lays and ITC Bingo in the lead .

Parle is a leading company in biscuit category ( 40%) of market share and confectionery( 15%) with its wide distribution channel it has plans to capture 25 % of market share in snacking business within span of 3 years . Parle popular brands are Parle G , Monaco , Krack Jack , Mango bite etc

MusstChips and Stixx would be marketed on Health platform as these are baked and not fried .

Friday, October 2, 2009

Shakti - Bhog to enter biscuit market

shakti bhog divs ,shakti bhog enters biscuit market , shakti bhog brand , shakti bhog atta
Shakti bhog foods India major branded wheat flour manufacturer which sells its product by the name of "shakti bhog" has decided to enter Indian biscuit market by launching healthy biscuits with brand name of 'Div'. Organised Biscuit market is estimated to Rs 9000/- crore . The dominant players are Parle , Britannia , ITC , Pepsico and Priya Gold .

Shakti Bhog foods natural extension would have been bakery products and with decision to go for biscuits they have started commissioning its plant at Haridwar with investment of Rs 75.0 crore . The focus of the company will be on “health biscuits”, with the primary ingredients being wheat, fibres, oats and multigrains, according to Shakti Bhog Foods Managing Director K K Kumar.
They expect Rs 250.0 crore annual turnover from biscuits .They roped in Karisma Kapoor for the ad campaign worth Rs 15.0 crore .

Shakti Bhog is famous brand for wheat flour and have share upto 60% market share in Northern region of India . Shakti bhog group turnover is approx Rs 2000/ crore .

Read

Wednesday, September 23, 2009

Butter Shortage due to less supply from Amul


Amul dairy has reduced production of regular fat butter by 25% . This shortage could not be covered up its major competitor Britannia , Mother Dairy .Branded butter s market is around 16000 tonnes and Rs1000crore in value .Amul has a market share of 90%.

Reasons which could have led to this situations are



  • Poor monsoon has resulted in low supply of milk

  • People turning to branded butter after major news on adulterated ghee and butter

  • Festival season which start from August and ends only after New year celebrations has caused huge demand on butter manufacturer .

  • Normal increase in demand for butter as spread for rotis , parathas , bread etc .


Read

Tuesday, September 22, 2009

Branded Dairy products of India

India is the largest producers of dairy and its products . This facts makes dairy product manufacturer a chance to increase their stature to a global player or brand


Listed here brands in each category of dairy product produced in India


Milk

Mother dairy
Amul
Paras
Parag


Butter

Britannia
Amul

Mother Diary

Cheese

Britannia
Amul
Lee bon
Kraft



Flavoured Milk
Amul
Britannia



Yogurt

Danone
Britannia
Amul
Mother Dairy



Ghee

Amul
Mother Diary
Britannia
Milk food
Indana

Saturday, September 19, 2009

SIL launches new products in fruit beverages

Sil has announced recently launch of four fruit beverages namely -Happily Appily, Orange Oye, Mango Fantasy, and Fruit Fusion. These would be packed in tetra pack 1 ltr cap and with price tags Rs69/-.Sil brands gets in name from company name Scandic Food India Pvt. Ltd. (Scandic) . Its subsidiary of Danish company called DKK Good food group which has presence in 65 countries with manufacturing base of 11 factories . Good food group is a major brand in Scandinavian countries. In India they have operations since 1952 .

Read

Tuesday, September 15, 2009

Branded Wheat Flour ( atta) of India

Wheat flour are staple food of India and used to make chapatis , naan , paranthas ,roti etc . We could easily recall the olden days when we used to go to near by flour millers to get our wheat grinded too flour . Now due to massive urbanisation and new life style in urban areas people prefer to buy ready made flour from the market . Numerous Flour millers have started marketing their brands of atta ( Flour) in the country . I have listed few of then there are many brands which are available in the region .Many Corporate s like ITC , HUL ,Pillsbury have launched these branded wheat flour in the market . Other by products wheat flour are also used by populaltion for food purpose like Suji , bran ,dalia ,maida . Other popular flours are Besan( Gram Flour) , Rice

Brands of wheat flour ( Atta) - Packed wheat flour

  • Aaashirwad
  • Annapurna
  • Nature Fresh
  • Shakti Bhog
  • Rajdhani
  • Nirav
  • Golden Temple

ADD your favorites

Branded Spice s ( Masale) in India

Spices are the heart of Indian Cuisine . We Indian love to have spicy foods with long history of spices used in medicine and other therapy , spices have taken centre stage in Indian cuisine and household kitchens .Popular variants of Indian spices are Haldi , Dhania , Garam masala , Lal mirch , Methi and many more as per your liking eg Chana Masala , Sambhar Masala ,Chicken or Meat Masala etc .

Indian Spices are popular in overseas also .Spices manufacturers have encashed this trends and are exporting these spices to countries like USA ,UK ,Australia , Canada , Middle East and Asean countries. Major Manufacturers are MDH Industries , ITC ,Everest , DS group
Few of the Popular Brands of Indian Spices are
  • MDH
  • Catch
  • Everest
  • Kitchen of India
  • Khazana
  • Badshah
  • Nirav
  • MTR
  • Shan
  • Saras
  • Bolst
  • Parampara
  • Priya
  • Rajah
  • Sakthi
  • Spice N flavor
  • Eastern
  • Ashok

Many more of such brands in each region has some popular brands which may not have been mentioned ADD your favorite brands of spice .

Monday, September 14, 2009

Food Retailers of India

With opening of the retail sectors for foriegn players new dimensions of retail business have opened up . Food retail chain requires supply chain management ,Real estate management , Customer relation etc . Indian food retailers have managed to established themshelves and may have to compete with world renowned food reatialers like Walmart and Carrefour .

Let me mentioned world renowned retail giants which have foot prints across the globe
Walmart , Carrefour , Tesco ,Metro

Major retail chains in India .
  • Reliance Fresh
  • Food Bazaar
  • Spencer's
  • Food World
  • Big Apple Supermarkets
  • Hariyali Kisan Bazaar
  • Adhars
  • Kisan Sansars
  • Choupal Sansaars
  • Shakti
  • Khushali Bazaar
  • Shubhlabh

Dalda with new Avatar

Dalda the 75 year old popular brand of edible oil has now been dressed with healthier variants by its owners Bunge India . It was one of the popular brand in earlier years of branded vanaspati oil. New variants would be fortified by vitamins A,D and E .

Read

Bakery Associations and related associations of India

India being third largest producers of Bakery products, have numerous associations and forums for bakery related people to get associated with. These Associations take up issues of their interests and give suggestions or protest any unjustified proposal from government .They also help promoting products ,educating consumers , provide training and conduct s various seminars and workshop on related subject.

Prominent Food and Bakery Associations in India
  • Indian Stainless Steel Development Association
  • Fragrances and Flavours Association of India(FAFAI)
  • All India Food ProcessorsAssociation
  • Poultry Processors Association
  • All India Distillers Association
  • Association Of Food Scientists & Technologies
  • National Association of Bakery Industry
  • Federation of Biscuit Manufacturers Association
  • The Soyabean Processors Association of India
  • The Seafood Exporters Association of India
  • Indian Institute of Packaging
  • Oil Technologists Association of India (Western Zone)
  • Indian Biscuits Manufacturers Association
  • Confederation of Indian Food Trade and Industry
  • Federation of Hotel and Restaurant Association of India
  • Indian Confectionery Manufacturers Association
  • Indian Dairy Association
  • Indian Sugar Mills Association
  • All India Bread Manufacturers Association ltd

Sunday, September 13, 2009

Kraft Food Cost Reduction Strategies

Kraft Foods Inc has initiated number of steps to reduce cost through procurement initiatives .
Few of them would be
  • Leverage scale with reduced number of strategic suppliers across total spend .
  • Expand global sourcing and low-cost country sourcing .
  • Simplify material and product specifications while maintaining quality .
  • Re-engineer processes to reduce inventory

CPO Ms Julia Brown gave details to the reporter s on cost reduction initiatives taken by Kraft Food Inc . She told that every spend category would be reviewed and supplier base consolidated . More of the items would be bought for the manufacturing through central buying team rather local buying .

Other cost reduction initiatives are

  • Reducing its cash conversion cycle from 46 days in 2008 to 41 days by 2011 .
  • Reducing overhead as a percentage of net revenue from 14% in 2008 to 12.5% in 2011 .
  • Focus on category value chains, manufacturing platforms .
  • Remove bottlenecks .
  • Reduce waste .
  • Optimize labor .
  • Streamline inventory .
  • Cover more than 30 category value chains across geographies over next two years

Read


Government has asked Major FMCG to import sugar

Bulk consumer of sugar like Coca- Cola , Pepsico , Nestle , Cadbury , Britannia , Amul , Dabur has been asked by government to source their sugar requirement from imports from overseas country . With festive season starting from the last week of September with Dussehra ,Deepawali festival scheduled in coming months .Government is taking all necessary steps to prevent sugar prices spiraling out of control . Already limits on stocks has been put in place . In addition to that companies are allowed to import raw sugar tax free till December 2010.

India is the largest consumer of sugar as well as second largest producer of sugar after Brazil in the world . Due to shortfall in rains this year sugar production is likely to fall by 15.0 million tonnes . This all have inflated the price in international sugar market as well .

Government authorities have already started importing sugar in view of the shortage.

Read

Health and Wellness new recipe for food companies


With consumers awareness on rise and people demanding more healthier and nutritious food products .Food manufacturers are coming up with new food products promising health and nutrition .

Good for health ( GFH) concepts is catching up with all major food manufacturers .Demand for healthier food is increasing rapidly . This trend is evident on international food market also where all big food companies have launched Health and Wellness ( H& W) products .Companies like Kraft , Nestle , Kellogg's , Danone , Unilever all have initiated drive for low fat , low sugar and low salt products . Others product like Organic food products are also launched .Consumers are willing to pay more for such products.Fortified products are those products where few additives are added to enhance products nutritional properties e.g. iodized salts , Fortified digestive biscuits or biscuits with vitamins and fibres.


Indian Health and Wellness market has responded to consumer demands with launch of new product. Indian food habits such as natural and fresh foods is advantageous for such products .


Tata chemicals have launched low sodium salt "'Tata lite"" salt apart from its popular iodized salt .


Ankur has double fortified salt


Britannia has launched "' zero trans fat "" biscuits and"' 5 grain "'digestive biscuits


Amul has launched ""Amul Lite "' butter spread for low fat and low cholesterol consumption


Amul has also launched low sugar, pro biotic ice cream for diabetic patients . Also bread spreads .


Marico with "'Safola"' brands has launced many low fat , low cholosetrol products edible oil


Agrotech " Sundrop" also claims low cholosterol content in its edible oil with brands like Superlite and Nutrilite .


Danone and Nestle have launched probiotic yogurts in Indian market .


Other food manufacturers would definetly take note of these developments and come up with their own Health and Wellness product s.




Read

Thursday, September 10, 2009

GreenPeace Red List have major fmcg companies in it

Britannia and Parle have been put into Green peace '' Red List '' for GM ( Geneticaly Modififed )food s . Other Fmcg companies mentioned in '' Red List '' are Nestle , Cadbury , Kellogs and Safal . Green Peace ''Safe List " on GM foods contains Haldiram , MTR,Dabur , ITC foods , Pepsico and Ruchi Soya .

The safety of GM crops as a foodstuff for animals and humans is unknown and the testing regimes are inadequate. Studies on lab rats show potential health risks including allergies, abnormal growth of liver and kidney and many unpredictable effects.

Read
Down load " Safe food Guide '' from Green Peace( PDF )

Wednesday, September 9, 2009

India to set up Food Safety Courts

FSSAI in its draft policy has proposed to set up food safety courts or tribunal to try offences such as death due to food borne disease and other food safety injuries . State government with concurrence of High court can set up such Food safety special courts . Such offence can draw punishment upto three years of imprisionment .


Read

Wednesday, September 2, 2009

Branded products prefered by consumer

Recent poll conducted by bakerybazar has shown that people prefer branded bakery products over local product produced by small bakeries and they buy these products from retail shops . Votes for branded product were 77% where as for local or unbranded product was 23%. We can say that people are conscious about the quality of the product and their health.

Monday, August 24, 2009

Indian Government limit sugar stocks for bulk buyers

Indian government has issued a directives to all bulk buyers of sugar to keep stock upto 15 days of their consumption demand . This ban would be imposed till six months effective from today .


Read

Thursday, August 20, 2009

Cold Storage Capacities Inadequate in India

In its recent report on food processing industry ASSOCHAM has highlighted Cold Storage chain s In capability to handle volumes from agri food chain . This has resulted in losses and makes India less competitive in World food processing industry. Facilities of Cold storage at export points are highly inadequate hence loosing out opportunities to export . Assocham has asked govt for more fiscal incentives towards upgrading food processing technology. It also recommends the government introduce fiscal and other incentives to encourage companies to invest in the latest food processing technology and to enchance Cold storage capacities .

Read

Tuesday, August 18, 2009

CavinKare to enter ready -to- eat -product segment

Cavinkare has a popular product range shampoo and pickle s is now thinking in terms of entering Ready -to-eat food market with its own brand. The Major Players are ITC ,HLL ,KOHINOOR and MTR foods .


Read

Thursday, August 13, 2009

Emami to enter Indian edible oil market

Emami group which has personal body care products like lotions and cream ,deodarant etc has plans to set up bio fuel plant jatropha in african countries like Ethiopia .Also intends to put up edible oil refineries in state of Gujarat .Emami group of companies at present are growing sunflower ,castor , pulses and herbs in various African compnaies .

Read

Tuesday, August 11, 2009

Sustainable Packaging Coalition ( SPC ) - A step in green packaging

Food Packaging including bakery product packaging contribute significantly towards plastic packaging waste . Plastic Packaging are big environment hazard.Public opinion and government pressure has resulted that companies have started looking for Eco friendly packaging solution .

Few companies have joined hands and formed a Sustainable Packaging coalition . As per them
"The Sustainable Packaging Coalition envisions a world where all packaging is sourced responsibly, designed to be effective and safe throughout its life cycle, meet market criteria for performance and cost, is made entirely using renewable energy and, once used, is recycled efficiently to provide a valuable resource for subsequent generations. In summary: a true cradle-to-cradle system for all packaging,”

It would ensure that what ever packaging material would be accepted it would be Eco friendly as well would be economically viable for business.

Some of the major food companies who have joined SPC are
Kellogg s
Kraft
Unilever
Coca -Cola
Pepsico
Sara Lee
Nestle

Read more on

Saturday, August 8, 2009

Major sugar producing countries of world

Sugar what we use in bakery is produced from sugar cane and most of the countries producing sugar are in southern hemisphere of the globe countries like Brazil, India ,China , Australia and Thailand are major producers of sugar
World major sugar producing countries are following
  • Brazil ( almost 20 % of world sugar production )
  • European Union
  • India
  • China
  • US
  • Mexico
  • South Africa
  • Australia
  • Thailand
  • Russia

World Major sugar exporting countries

  • Brazil ( almost 39% of exported sugar of the world)
  • European Union
  • Australia
  • Thailand
  • South Africa
  • Guatemala
  • India

Countries like Brazil , Mexico , Australia and India are major consumer of sugar .Bakery Companies have to track the sugar prices which are in turn affected by events and development in these exporting , producing and importing countries

Thursday, August 6, 2009

Multinational Food Comapnies in Indian Food market

Various Multinational companies have established them selves as Major food manufacturers in India . These Multinationals have been able to get consumers loyalties through quality products ,hygienic and healthier products . With mergers and acquisitions and JV s with Indian partners they have got major share of Indian processed food market . Indian competitors have to improve upon food processing technology with packaging and efficient supply chain management for their product .
Here are Major Multinational Food Companies

  • Hindustan Lever
  • Coco - Cola
  • Pepsico
  • Pillsbury
  • Cargill
  • Kelloggs
  • Cadbury
  • Nestle
  • ConAgra
  • Heinz
  • Bunge
  • IFF
  • Glaxo Smithkline
  • Perfiti
  • Danone

Tuesday, August 4, 2009

FMCG companies spending more on ADS and marketing

A recent survey has shown that all major FMCG companies have increased their ads and promotion spending . This has been necessitated by the slowdown of economy and to make consumer aware of new products which are of smaller pack or giving more grammage at the same price . Companies Like Britannia , GSK , Dabur , Hindustan lever , Marico and Godrej all have reported to increase their ad spend .

Read

Wednesday, July 29, 2009

India is expected to Import 5mn ton of sugar

With low and below average rain fall , Sugar output from India would be low from its earlier sugar productions . This short fall has prompted government of India to Import sugar . This definitely give reason for worry to bakery owners as sugar prices would firm up in coming months as festive seasons would start from next months . Where demands for sweets , confectionery and food items would shoot up drastically .

Read Article on
http://www.flex-news-food.com/pages/25123/India/Sugar/india-import-million-tons-sugar-0910.html

Monday, July 27, 2009

China enacts rules for Food safety act

China which implemented new Food safety law from 1st of June in continuation Chinese premier Wen Jiabao has approved the Rule on the Implementation of the Food Safety Law of the People's Republic of China. China which has major recalls on milk product due to melamine contamination . Many children died and were afffected by melamine present in powdered milk product .Chinese govt then decided to enact a tougher food safety laws.

Read Article on
http://www.chinacsr.com/en/2009/07/27/5763-china-enacts-rules-for-implementing-food-safety-law/

Saturday, July 25, 2009

Indian Major food brands

Indian being a predominant agri based economy with vast food resources has no reason why it should not be a Major force in Internation food business and we would have Indian equivalents of Unilever , Kraft and Kellogg's .With proper utilisation technology , packaging and ingredients we can have world class food processing industry in India .


Here are the major Indian Major Food Companies in different categories

Britannia Industries - Bakery products , Dairy products, cakes , bread and rusk
Dabur - Health product s , Honey ,Fruit Juices , Cooking paste
Godrej Foods - Vegetable Oils , Tomatoes paste , Soya beverages
Amul - Ice cream , Dairy products , chocolates
Mother Diary - Frozen vegetables ,Dhara vegetable oil , Diary products , Ice creams
Parle - Bakery products , Confectionery , Fruit juices
ITC - Bakery products , Packaged Flour , Ready to eat foods ,Snacks
Marico - Vegetable Oil ,Jams
Haldi ram- Snacks , sweets
Bikaneriwala- Snacks , sweets
VH Group- Poultry
UB Group - Beverages
Mohan Meakins- Breakfast cereals , Corn flakes , Beverages
MTR foods- Ready to eat foods
MDH - Spices
Punjab Markfed-Canned Food , Vegetable , Rice
Rasna - Fruit juices
Milk Food - Dairy products
Heritage Food-Dairy products , Ice creams
Modern Dairies- Dairy products
Dynamix - Dairy Products
Vista Processed Foods - Frozen chicken and Vegetables

We would give details in coming blog posts on categories

Monday, July 20, 2009

Food Safety and Standard Authority Of India - Role s and Resposibility

The Food Safety and Standard Authority of India (FSSAI)has been established under Food Safety and Standards Act, 2006 which consolidates various acts & orders that have hitherto handled food related issues in various Ministries and Departments. FSSAI has been created for laying down science based standards for articles of food and to regulate their manufacture, storage, distribution, sale and import to ensure availability of safe and wholesome food for human consumption.

Highlights of the Food Safety and Standard Act, 2006
Various central Acts like
  • Prevention of Food Adulteration Act, 1954
  • Fruit Products Order , 1955,
  • Meat Food Products Order , 1973,
  • Vegetable Oil Products (Control) Order, 1947
  • Edible Oils Packaging (Regulation)Order 1988,
  • Solvent Extracted Oil,
  • De- Oiled Meal and Edible Flour (Control) Order,1967
  • Milk and Milk Products Order, 1992

etc will be repealed after commencement of FSS Act, 2006.
The Act also aims to establish a single reference point for all matters relating to food safety and standards, by moving from multi- level, multi- departmental control to a single line of command. To this effect, the Act establishes an independent statutory authority – the Food Safety and Standard Authority of India with head office at Delhi. Food Safety and Standards Authority of India (FSSAI) and the State Food Safety Authorities shall enforce various provisions of the Act.


Duties and functions of the Authority
FSSAI has been mandated by the FSS Act, 2006 for performing the following functions:

  • Framing of Regulations to lay down the Standards and guidelines in relation to articles of food and specifying appropriate system of enforcing various standards thus notified.
  • Laying down mechanisms and guidelines for accreditation of certification bodies engaged in certification of food safety management system for food businesses.
  • Laying down procedure and guidelines for accreditation of laboratories and notification of the accredited laboratories.
  • To provide scientific advice and technical support to Central Government and State Governments in the matters of framing the policy and rules in areas which have a direct or indirect bearing of food safety and nutrition .
  • Collect and collate date regarding food consumption, incidence and prevalence of biological risk, contaminants in food, residues of various, contaminants in foods products, identification of emerging risks and introduction of rapid alert system.
  • Creating an information network across the country so that the public, consumers, Panchayats etc receive rapid, reliable and objective information about food safety and issues of concern.
    Provide training programmes for persons who are involved or intend to get involved in food businesses.
  • Contribute to the development of international technical standards for food, sanitary and phyto-sanitary standards.
  • Promote general awareness about food safety and food standards.

Bakery manufacturers need to follow up with food authority for labelling , adultrants , additives and their permissible levels etc .


Sunday, July 19, 2009

Food laws in India

Numerous laws has been stipulated by ministry of food and related ministry to check consumer interest and stop malpractices by manufacturers
Following are the acts inacted by govt of India
  • Food Safety and Standards Act , 2006
  • Prevention of Food Adulteration Act (PFA) 1954 and Rules (Ministry of Health & Family Welfare).
  • The Standards of Weights and Measures Act, 1976, and Standards of Weights and Measures (Packaged Commodities) Rules, 1977
  • Agriculture Produce (Grading & Marking) Act (Ministry of Rural Development).
  • Essential Commodities Act, 1955(Ministry of Food & Consumer Affairs).
  • Fruit Products Order (FPO), 1995.
  • Meat Food Products Order, 1973 (MFPO).
  • Milk and Milk Products Order, 1992.
  • The Infant Milk Substitutes, Feeding Bottles and Infant Foods (Regulation of Production, Supply and Distribution) Act, 1992 and Rules 1993.
  • The Insecticide Act, 1968.
  • Export (Quality Control and Inspection) Act, 1963.
  • Environment Protection Act, 1986.
  • Pollution Control (Ministry of Environment and Forests).
  • Industrial Licenses. • BIS Act, 1986.
  • VOP (Control) Order – 1947.
  • SEO (Control) Order -1967.

With need to stream line various agencies and laws Indian parliament passed a bill of Food safety and standards Act , 2006 .Single authority has been constituted for handling food related issues . Above mentioned acts ( few related to food safety )will remain enforced till notifications are issued by Food safety and standards authority of India .( FSSAI)

Please check the status on acts and regulation on the official site of Food safety and standards authority of India ( FSSAI)

Apart from above food related laws Bakeries in India have to adhere and following laws for their smooth business.In addition to Commercial licenses and registration following are major laws to be followed by bakeries

Factories Act ( Occupational related issues )

Boiler Act ( Safety )

Air and Water pollution Act ( Pollution Control )

Petroleum Act ( Storage of ldo , hsd , and lpg in factory premises)

Friday, July 17, 2009

Sugar prices to increase in coming months


Sugar which is a major ingredients in bakery products along with flour and fat hence any price increas impacts bakery manufacturers .Its prices varies due to numerous factor .

Sugar prices would firm up in coming months up due following developments in International market


  • Drop in sugar production in Brazil , Mexico and USA .

  • Monsoon Failure in India where India is one of largest consumer of sugar impacting international sugar price.

  • Imports by India to cover deficit sugar production .

Current Price of refined sugar in market is around Rs 25- 27/kg and is expected to cross Rs 30/- per kg mark by next month as festival season are to start from next month. Bakery manufacturers have to cover their stocks with forward buying contracts and have to keep track on the developments .
Read Article on ET
http://economictimes.indiatimes.com/Market-News/Sugar-stocks-running-on-empty/articleshow/4791384.cms

Monday, July 13, 2009

Indian Govt ban wheat export

Wheat exports are banned for now . Indian government has declared taking in the view about poor mansoon and its effect on domestic prices even when International wheat prices are lower than Indian market . Low rains can reduce wheat output aand in turn increase the prices .Bakery manufacturers have to keep a close watch on these developments to cover their cost of production as wheat flour covers almost 60-70% of raw material cost

Read Complete article
http://timesofindia.indiatimes.com/NEWS-India-Monsoon-blues-Wheat-export-licences-scrapped/articleshow/4774253.cms

Saturday, July 11, 2009

Internet Online advertisement and marketing-Retail bakery chain


A news article which drew my attention was that big three of american retail food chain namely
StarBuck , Mcdonalds and Subway rely heavily on internet social media platform like My space , Face book and Twitter for advertisement ,customer service and brand promotion .

Indian Bakery retail chain has to adopt these sales techniques to garner customer loyalties and see upswing on their toplines .

Read this article
http://capico.blogspot.com/2009/07/starbucks-subway-and-mcdonalds-were.html

Wednesday, July 1, 2009

India's Major Biscuit Brands


With lots of enquiries and searches for major brands of biscuit in India, we checked from market and their portals to list few of them . Find few major brands of biscuit in India .The Majors brands are from Britannia , Parle , ITC foods , Surya Foods



Britannia s

Good Day,Tiger,Marie Gold,50- 50,Choco -chips,Choco - nuts,Little Heart,Nutri Choice,Bourbon
Nice Time,Pure Magic,Milk Bikis,Jim -Jam,Cream Treats,Time Pass,Digestive


Parles

Parle G ,krack Jack,Monaco,Hide n Seek,Magix,Kreames,20 -20,Nimkin,Chox,Digestive,Marie,
Milk Shakti


ITC FOODS (SUNFEAST)

Milky magic,Marie,Golden Bakery,Dark Fantasy,Glucose,Dream Cream,Snacky,Sweet n Salt,Nice,Vita,Special


Surya Foods ( PRIYA GOLD )
Butter Bite,Classic cream,Kids Cream,Bourbon,Marie Lite,Big Boss ,Magic Gold,CNC,Cheese Cracker,Snacks Zig Zag,Don,Coconut Crunch,Cheez Bit,Chat Patta

Friday, May 8, 2009

Sugar prices to continue upward trend

Recent internatiional sugar organisation prediction is that due to deficit in sugar production ,the prices would maintain upward trend. Sugar is major raw material for bakery products . Any swing in prices directly affects bakers around the world .

Check this news article.

Wednesday, May 6, 2009

Govt once again defer mandatory food labelling

Indian govt has once again defer its decision to enforce mandatory labelling on food products in accordance with PFA act 2006 . It is for the benefit of consumer that this law is enforced in totality without any further delays . These norms are internationally accepted norms which makes manufacturers to declare details about additives ,nutritional , energy , fats , cholesterol hence avoiding any false claims by manufacturer . Major companies like Britannia and HUL have already implemented these guidelines .

Read news article

Sunday, April 26, 2009

FMCG companies on cost cutting drive

Recession ,economic slowdown ,lower margin ,loss .All these words are common now days as economy moves to uncertain phase and fmcg companies feeling the heat have now turned to cost cutting measures . Areas which are in focus are

Manufacturing cost
Packaging cost
Overheas
Logistics
Distribuution channel
Sales Promotion
Find details on factory-costreduction.com
A recent article in The Times of India

Friday, April 24, 2009

Salt reduction intiative by Unilever

Salt quantity reduction programms has been launched by several food companies in USA and UK . It would definetly catch the attention of our food regulating authorities . Excess salt in dangerous for health . Health awareness has already made companies to reduce trans fat from their product to level of 5mg or less.

Check news article : Unilevers salt reduction intiative

Saturday, April 11, 2009

What is zero trans fat

Fat is major Ingredient of any bakery product after flour and sugar . Fat is considered to result any many diseases and main factor for obesity.
Bakery product manufacturer has started labelling as zero trans fat product . This is due to heighten consumer awareness and other international brands like Mcvities and other declaring there product as zero trans fat .Any serving have less than 0.5grams of trans fat and it doesnot mean that it has zero fat .
Trans fat (also known as trans fatty acids) is formed when liquid vegetable oils go through the chemical process of hydrogenation to make the oils more solid. This gives food a longer shelf-life and can improve taste, shape and texture. Some trans fat also is found naturally in small amounts in certain meat and dairy products.

Partial hydrogenation, the process used to increase shelf-life of polyunsaturated fatty acids (PUFAs) / vegetable oils creates trans fatty acids. Many studies have demonstrated that trans fatty acids increase the clot forming tendency much more than saturated fats, by not only increasing LDL cholesterol to similar levels but also by decreasing the high density lipoprotein (HDL) cholesterol, (which is the good cholesterol). Several studies have found that intake of non natural trans fatty acids increases the risk of coronary heart disease Most trans fatty acids are contributed by industrially hardened oils. Even though trans fatty acids have been reduced or eliminated from retail fats and spreads in many parts of the world, generally available deep-fried foods and baked goods are a major and increasing source.
These are then substituted by Palm oil , Palmolien , Fully hydrogenated vegetable oil


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