Health & Wellness Products Are Yet To Gain Popularity For Indian Consumers

 Numerous Health  and Wellness products  have been  launched by Indian food  manufacturers  from low ,low sugar , fibres , probiotics ,fortified and other products  but  there has been lukewarm response from Indian consumers as  they are yet  to forgo their liking for   sweets  and fat laced food products .

A report

Health and wellness have been the most talked-about subjects in the food and beverages industry in recent years due to an alarming rise in obesity, diabetes and other lifestyle diseases, forcing companies to put nutritional information on food packs, stop promoting unhealthy food and introduce healthier items.

But the Indian buyer is not walking her talk on healthy food habits. Sugar-free juices and ice creams have not gained market and fast food giant McDonald's doesn't feel the need to introduce healthier foods like salads in India because "the Indian consumer's health habits haven't yet evolved".

source
The Economic Times

Amul Retains Its No -1 Rank In Asian Dairy Brands

Amul  India's leading Dairy brand has been ranked  as No-1  dairy brand  and ranked 89th in top 100 Asian brand  by campaign magazine  survey which included people from Australia , China , India , Japan , Korea , Hongkong, Malaysia,Singapore,Taiwan and Thailand .


A report

The Campaign magazine has ranked Amul as the No. 1 “Indian” brand in its list of Top 1000 Brands of Asia for the third consecutive year. Amul is also ranked as No.1 dairy brand, ahead of leading food and dairy brands of the Asia region like Dutch Lady, Dumex and Magnolia .

It has overall ranked Amul as the 89th Best Brand in its ranking of Top 1000 brands of Asia based on a consumer survey conducted in Australia, China, India, Japan, Korea, Hong Kong, Malaysia, Singapore, Taiwan and Thailand.

Amul’s has featured in the list of top 100 brands of Asia consistently for last 3 years.

There is no other “Indian” brand in the list of Top 1000 brands ahead of Amul (#89). The other Indian brands ranked as per the survey are Kingfisher (# 116), Big Bazaar (#184), ICICI Bank (# 215), State Bank of India (#216) and Airtel (# 221) to name a few.


source
medianewsline.com
Amul Ranked No.1 Indian Brand for third Consecutive Year

Local Indian Food Brands For Grab

 Local  food brands are drawing  attraction  from  investors within and foreign countries . Food processing  industry  is in very nascent stage in India  and have only  3- 5% processing done for its large stock of food items . Exports are negligible in comparison what we find for other major food producing nations like Brazil , Australia and China even smaller countries like Malaysia , Indonesia , Philippines and Thailand are  far ahead in food processing . Looking into  huge potential in this industry  investors are putting money on emerging and local  brands .



  A  Report

Lesser-known food and beverage brands in India are attracting large financial investors, a study of recent private equity deals in the space revealed.

Last week, US-headquartered Sequoia Capital India announced that it had bought a stake in Indore-based Prakash Snacks Pvt Ltd for US$30m. Prakash Snacks is the maker of Yellow Diamond brand potato chips, assorted Indian snacks, and a supplier of private label brands to retail supermarkets.

According to an official at Prakash Snacks, who asked not to be named as he is not authorised to speak to the media, Sequoia has bought a minority stake, though he was unable to confirm the exact percentage of the stake.

This is the second big investment in what can be called a Tier II brand after US-based buyout firm Carlyle Group invested US$22 m in Tirumala Milk Products Pvt Ltd in June last year. Tirumala was started as a small town enterprise in South India.

The same year, a fund backed by securities firm Motilal Oswal Ltd picked up 20 per cent of Bector's Food Specialties Pvt Ltd, maker of the Cremica brand of biscuits and breads, for an undisclosed amount.

Commenting on the increased activity in the second tier food and beverage space in India, a securities analyst who has a focus on the food industry said that it makes good business sense for investors.

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foodnavigator-asia.com