Probiotics in Indian market

The WHO defines probiotics as "live micro-organisms which, when consumed in adequate amounts, provide measurable health benefits", or more simply 'the good bacteria'.

Most common probiotics example  is yogurt which is developed by manufacturer eg DANONE's  Activa brand. Diaherra  has been the most successful case of probiotics  effects . Other benefits  are still under research .

Major Advantage of Probiotics

• Probiotics help keep up the balance between harmful and beneficial bacteria in the gut thus maintaining a healthy digestive system.
• Helps to remove gas and decomposes waste.
• Consumption of probiotics is very useful and beneficial for people who have taken antibiotics for a long time.
• Traveling abroad means facing travel induced diarrhea, probiotics help the body tackle this condition with ease.
• Probiotics help in stimulating the immune system thereby reducing infections.
• Useful in the treatment of diarrhea and infections in the GI tract.
• Improves digestion of lactose and deals with lactose intolerance. Also improves overall digestion and in particular is good for improving digestion of fats, carbohydrates and proteins.
• Helps prevention of colon cancer and prevents growth of substances that cause cancer.
• Lowers cholesterol and blood pressure in the human body.
• Helps improve mineral and nutrient absorption and reduces inflammation.
• Controls growth of harmful bacteria under stressful conditions.
• Plays a role in balancing sex hormones thus improving fertility.
• Infections such as athlete's foot, candidiasis etc that is caused by yeast is kept at bay.
• Controls growth of pathogenic bacteria and virus.
• Crushes toxins and produces antibodies and anticarcinogens.

Indian markets have these probiotic products

• Amul
  ProLife ice-cream
• Mother Dairy
  b-Active curd
• Nestle
  NesVita Curd
• Yakult-Danone
  Yakult health drink
  

Major probiotic products are miso soup, some soft cheeses, yogurt products like kefir, sauerkraut and many pickles. Those who feel probiotic food is beneficial are now also interested in prebiotic food. It does not generally contain bacteria but appears
The global probiotic market has been busy in the last few years.

Did you know?
Around 30% of the global population buys into the probiotic dairy sector on a regular basis.
That in 2008, the global probiotic market was worth over US$15.7bn.and, the global probiotic market has more than doubled in value terms since 2003.