FSSAI has set up a committee to see any false claim by Hindustan lever ltd on its advertisement for
Kissan Amaze .
HLL has launched this malted beverage for young children claiming to increase brain
capabilities by giving 33% of total
nutrient required for mental development .This product has been test launched in area of
Tamilnadu ,
Karnatka and
Andhra Pradesh .
FSSAI committee would come out with the results by December and after detail study may be used for guidelines for food manufacturer against any false Ads ,labels or claims .
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