Health & Wellness Products Are Yet To Gain Popularity For Indian Consumers

 Numerous Health  and Wellness products  have been  launched by Indian food  manufacturers  from low ,low sugar , fibres , probiotics ,fortified and other products  but  there has been lukewarm response from Indian consumers as  they are yet  to forgo their liking for   sweets  and fat laced food products .

A report

Health and wellness have been the most talked-about subjects in the food and beverages industry in recent years due to an alarming rise in obesity, diabetes and other lifestyle diseases, forcing companies to put nutritional information on food packs, stop promoting unhealthy food and introduce healthier items.

But the Indian buyer is not walking her talk on healthy food habits. Sugar-free juices and ice creams have not gained market and fast food giant McDonald's doesn't feel the need to introduce healthier foods like salads in India because "the Indian consumer's health habits haven't yet evolved".

source
The Economic Times

Amul Retains Its No -1 Rank In Asian Dairy Brands

Amul  India's leading Dairy brand has been ranked  as No-1  dairy brand  and ranked 89th in top 100 Asian brand  by campaign magazine  survey which included people from Australia , China , India , Japan , Korea , Hongkong, Malaysia,Singapore,Taiwan and Thailand .


A report

The Campaign magazine has ranked Amul as the No. 1 “Indian” brand in its list of Top 1000 Brands of Asia for the third consecutive year. Amul is also ranked as No.1 dairy brand, ahead of leading food and dairy brands of the Asia region like Dutch Lady, Dumex and Magnolia .

It has overall ranked Amul as the 89th Best Brand in its ranking of Top 1000 brands of Asia based on a consumer survey conducted in Australia, China, India, Japan, Korea, Hong Kong, Malaysia, Singapore, Taiwan and Thailand.

Amul’s has featured in the list of top 100 brands of Asia consistently for last 3 years.

There is no other “Indian” brand in the list of Top 1000 brands ahead of Amul (#89). The other Indian brands ranked as per the survey are Kingfisher (# 116), Big Bazaar (#184), ICICI Bank (# 215), State Bank of India (#216) and Airtel (# 221) to name a few.


source
medianewsline.com
Amul Ranked No.1 Indian Brand for third Consecutive Year

Local Indian Food Brands For Grab

 Local  food brands are drawing  attraction  from  investors within and foreign countries . Food processing  industry  is in very nascent stage in India  and have only  3- 5% processing done for its large stock of food items . Exports are negligible in comparison what we find for other major food producing nations like Brazil , Australia and China even smaller countries like Malaysia , Indonesia , Philippines and Thailand are  far ahead in food processing . Looking into  huge potential in this industry  investors are putting money on emerging and local  brands .



  A  Report

Lesser-known food and beverage brands in India are attracting large financial investors, a study of recent private equity deals in the space revealed.

Last week, US-headquartered Sequoia Capital India announced that it had bought a stake in Indore-based Prakash Snacks Pvt Ltd for US$30m. Prakash Snacks is the maker of Yellow Diamond brand potato chips, assorted Indian snacks, and a supplier of private label brands to retail supermarkets.

According to an official at Prakash Snacks, who asked not to be named as he is not authorised to speak to the media, Sequoia has bought a minority stake, though he was unable to confirm the exact percentage of the stake.

This is the second big investment in what can be called a Tier II brand after US-based buyout firm Carlyle Group invested US$22 m in Tirumala Milk Products Pvt Ltd in June last year. Tirumala was started as a small town enterprise in South India.

The same year, a fund backed by securities firm Motilal Oswal Ltd picked up 20 per cent of Bector's Food Specialties Pvt Ltd, maker of the Cremica brand of biscuits and breads, for an undisclosed amount.

Commenting on the increased activity in the second tier food and beverage space in India, a securities analyst who has a focus on the food industry said that it makes good business sense for investors.

for more
foodnavigator-asia.com

Mother Diary Plans To Take On Competition

Mother Diary  a house hold name in Delhi and NCR  has woken up to the fact that its share of  diary  market  has been taken over by rival Amul .  Mother dairy  markets  dairy products like  Milk , Ice creams , Flavoured Milk , curd , Chach  etc . Delhi has wide network of Mother Dairy Milk  booth and retail outlets with loyal consumer base providing vegetables , oils and cereals  at  reasonable price  . Being under govt  NDDB  has its own drawback but things are changing now for billion dollar company . Top management has  seen new appointments and  are working on road map  to capture the lost ground  and expand to new territories .

A report in ET

With a new head, a new goal and a new strategy, Mother Dairy is putting together a new plan to put itself back in the game. By 2014-15, the company wants to almost double its revenue and headcount to Rs 10,000 crore and 9,000, respectively. This will come on the back of an aggressive business expansion. Heavily focused on the national capital region ( NCR ., which contributes 75% of its revenues, it hopes to expand to India's top 20-30 cities, with a focus on the south and west and generate 35% of its revenues outside of NCR.

To meet these targets the company is planning to widen its product portfolio with a bigger thrust on value-added products like ice cream, fermented milk and fruit-based drinks even as it explores new areas like frozen ready-to-eat offerings. "There is a need for accelerated change. A need to become consumer focused. The work has begun," says Nagarajan S, managing director of Mother Dairy. A graduate in dairy technology and an Indian Institute of Management , Ahmedabad alumnus, Nagarajan honed his skills over two decades in Nestle, Cadbury and Philips.


source 
read more on
The Economic Times

India Attracts International Brands In Bakery

Indian bakery market is predominately  ruled by  unorganised sector  , but for the last few years it has seen massive investments and opening of bakery chains in  this segment . Indian as well as International brands are investing in bakery retail chains  and manufacturing .  Bakery market  is estimated to be  Rs 11000/- crore  worth  thus attracting  many  International Brands .Biscuit  segment in organised sector  has been dominated by  Parle , Britannia and ITC  with  large numbers of regional brands .Pizza , Artisan Bread s, Tarts , Pie , Cupcakes and Muffins  are now in high demand apart from regular cookies .

Bakery retail  chain  has been  new concept in  India  . Few of the International Brands which have declared  areDunkin Donuts and Starbucks .In addition to numerous Pizza Chains  such as PizzaHuts and Domino's

 

Even in manufacturing section we have seen   major international brands starting operations in India  . First came Mcvities  from United Biscuits  and then came Oreo  from Cadbury ( Owned by Kraft Foods Inc ) . PepsiCo  and GSKB  are the other two majors who would be launching new products in  biscuit segment .
We  have already  Unibic and Ceylon Biscuits  limited doing business in biscuit segment.

Indian Noodles War

In 80's  we all were spellbound  by " 2minute" magic  of  Maggi  Noodles  launched by Nestle . Till then Maggi has retained its   numero uno position in noodles market . Almost loved by  entire  cross section  of population  much by mothers  who have to prepare time consuming Indian quickies such as halwa , poha or dhokala s . Noodles have been instant hit in urban population  for its ease of preparation and taste . Maggi   has few competitors then  but  for now  other major food manufacturers have turned their attention  to this  Rs 1300 crore market . Only the North East  states  have traditional  chow -chow  to  compete with Maggi Noodles . Chow mein  the chinese stuff  have  been  all time favorites for families  which acts as   alternative  to conventional  foods in most of the homes .

We have plethora of  brands coming up  in Noodles section thus giving consumers a choice  to  select  Noodles  what has been Maggi's strangle hold  for many years

Few of the brands trying  to  garner noodles market share


Top Ramen  -  Indo Nissin

Ching's  secret  - Capital  food

Wai Wai  -  CG  foods

Foodles  - GSKB

Knorr Soupy Noodles -  Hindustan Unilever

Yippee -  ITC

Tasty   treat -  Future


many more regional  brands  and private label



Maggi   which  has now formidable  competition  is innovating noodles  into health platform with atta  and fortified noodles . To get things  acceptable  to Indian palate is  a formidable  task  .

AMUL Ranked No- 1 Food & Beverage Company Of India

Amul retains its prima donna position  in India food and beverages brands  , generations have relished its product s  be it  Milk , Ice creams , Butter or Ghee .. A report by  Brand Trust Report 2011

A  report

With 5 Gujarat based brands featuring among India’s Most Trusted Brands, Gujarat has one more reason to be proud. Amul debuts the Gujarat list at All-India 57th rank, leading the Food & Beverage sector countrywide among the 23 contenders in the F&B list in the “The Brand Trust Report, India Study-2011.

The other Ahmedabad-based brands include the 94th ranked Arrow from Arvind Mills, 130th ranked Vimal, Nirma at the 146th and the 148th ranked Zatak from Paras Pharma Ltd.

Coming close on the success of the Vibrant Gujarat Summit, the findings show the growing might of the Gujarat brand as it makes its way into Indian hearts.

The revelations were a result of a study, published by Trust Research Advisory, a leading research organization dedicated to understanding and simplifying concepts related to Trust. The study is compiled into a 116-page report titled “The Brand Trust Report, India Study, 2011” and was launched at a ceremony in Mumbai, recently.

The CEO of Trust Research Advisory, N. Chandramouli commenting on the report said, “Gujarat has a tradition of successful businesses, and truly speaking Business is nothing but Trust manifested. However, in the recent past, the difference from these brands emerging from Gujarat is that now brands and the intangibles that comprise it are beginning to get focus and attention.


read more on Indiainfoline.com
AMUL Most Trusted among India’s Food & Beverage Brands: