Thursday, November 19, 2009

French dairy company BEL to have joint venture with ParagFoods(India)

French dairy giant has shown interest in entering Indian cheese market . Cheese market other prominent players are Amul , Britannia and Daburs Le Bon .

Bel is already marketing its brand"" Laughing cow"'. Parag India foods has already in process of installing cheese processing plant in Karnatka , Andhra Pradesh , Tamilnadu .The upcoming plants shall produce mozarella, raw cheddar and seven offerings of premium processed cheese under a new brand name ‘Go’.
With these Parag Milk Foods Pvt ltd wants to be the market leader in the cheese market . Parag produces milk product by the brand name of " Govardhan "' .Its an USD 108million company.

Indian Cheese market is worth USD 90.0 million.

Source -Foodbizdaily

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