Monday, April 26, 2010

Popular Food Trends in food Industry

Here are list of popular trends in recent time s .Food manufacturers and processors are eagerly following developments ,consumer reactions and market response to such products .

TRENDS


  • Eco friendly foods
  • Prebiotic and Probiotic foods
  • Low fat or Low trans fat products
  • Low salt products
  • Alternative Sweeteners
  • Green packaging
  • Labelling and Ingredients
  • Natural products or Organic Food
  • Gluten free products
  • Whole Grain products
  • Food safety related labels and symbols
  • Higher Price of Food products

Sunday, April 11, 2010

Ruchi Soya To Sell Protein Drinks And Snacks Under Nutrela Brand

Ruchi Soya Industries will sell protein drinks and snacks under its edible oil brand, Nutrela, to cash in on the popularity of its main


money-spinning brand and growing opportunities in the health and wellness food market in India, says a top company executive.


Indore-based Ruchi will start selling protein drinks with mango, lemon and orange flavours and snacks under the Nutrela brand in a few quarters, said Sarvesh Shahra, business head, consumer brand division.


An analyst said Ruchi is taking a leaf from Marico's book. FMCG company Marico has been adding new products like salt, rice and food supplements to its flagship brand Saffola, which was initially a sunflower oil brand.


Ruchi will also repackage its 'N'rich' brand of protein drinks, available in three exotic flavours such as Apple Kiwi, Apple Peach and multi-fruit. Ruchi had launched these products in late 2008 but did not taste much success because Indian customers do not like exotic flavours, according to market research by Ruchi. Ruchi earned half of its Rs 1200 crore revenue from the 'Nutrela' brand last year. It targets to double the brand sales in the next two years.


"The company may find it challenging to put substantial capital for distribution and promotion in the drinks and snacks segments," said Sageraj Bariya, research analyst, Angel Broking. "There is opportunity in the sector; but new entrant like Ruchi will have to compete with the established multinationals and the local player."




source :
http://economictimes.indiatimes.com/news/news-by-industry/cons-products/food/Ruchi-to-sell-protein-drinks-snacks-under-Nutrela-brand/articleshow/5755965.cm
 
 

Dietary supplements to come under FSS Act 2006

Dietary supplements, which are currently not in the purview of any food law, will be brought under the Food Safety and Standards (FSS) Act 2006. The Food Safety and Standards Authority of India (FSSAI) will implement the law through the sate governments, municipalities and panchayats.


At a recent seminar held in Ahmedabad, FSSAI chairperson P I Suvtharan said that the “nutraceuticals, which also include functional foods” would be covered under the Act. A notification to this effect will be issued in a couple of months.

Source : express news service



FSSAI, which was established under the FSS Act, has been entrusted with the task of laying down science-based standards for food items. Dietary supplements for losing and gaining weight, and health improvements have flooded the Rs 4,500-crore nutraceutical market in the country.


Until recently, these food items were imported. But now, some local dairies have started making nutraceutical products. “As awareness about health is increasing with the rising income levels, more people are using functional foods. Since it is related to the health of public at large, there is a need to keep a check on the content of these foods,” said Suvtharan
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