Pepsico , Nestle , Cadbury , Britannia , Amul , Dabur has been asked by government to source their sugar requirement from imports from overseas country . With festive season starting from the last week of September with Dussehra ,Deepawali festival scheduled in coming months .Government is taking all necessary steps to prevent sugar prices spiraling out of control . Already limits on stocks has been put in place . In addition to that companies are allowed to import raw sugar tax free till December 2010.
India is the largest consumer of sugar as well as second largest producer of sugar after Brazil in the world . Due to shortfall in rains this year sugar production is likely to fall by 15.0 million tonnes . This all have inflated the price in international sugar market as well .
Government authorities have already started importing sugar in view of the shortage.
Bulk consumer of sugar like Coca- Cola ,
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