A recent survey has shown that all major FMCG companies have increased their ads and promotion spending . This has been necessitated by the slowdown of economy and to make consumer aware of new products which are of smaller pack or giving more grammage at the same price . Companies Like Britannia , GSK , Dabur , Hindustan lever , Marico and Godrej all have reported to increase their ad spend .
Read
No comments:
Post a Comment