Parle products is all set to increase its market share in snacking food division with launch of new products like MusstChips and Stixx . Parle is a new entrant to snacking market which have players like Pepsico- Frito lays and ITC Bingo in the lead .
Parle is a leading company in biscuit category ( 40%) of market share and confectionery( 15%) with its wide distribution channel it has plans to capture 25 % of market share in snacking business within span of 3 years . Parle popular brands are Parle G , Monaco , Krack Jack , Mango bite etc
MusstChips and Stixx would be marketed on Health platform as these are baked and not fried .
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