This allow Amuls vendors to communicate directly to company in local language without using keyboards .Gujarat Cooperative Milk Marketing Federation (GCMMF) serves around 2.79 million members, across 13,328 village societies, handling almost 11.22 million liters of milk every day. Earlier this year, increasing business complexity and need for becoming a more agile enterprise prompted Amul to sign a 10-year IT outsourcing contract with IBM estimated to be worth around USD 20 million.
IBM has already some experience handling Dairy business of Kraft Foods Inc , Australia and Nestle. Amul has to find local solutions to its complex supply chain structure from Cow to Consumer chain .
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