Danone probiotic drink Actimel has been banned for display in UK by Advertisement Standards Authority . It has declared that after their investigation they found Danone Ad misleading as consumer would assume that the probiotic yogurt develops natural defence mechanism to fight common disease .
Danone UK Ltd has been promoting Actimel as ""Actimel. Scientifically proven to help support your kids' defences""
In defence Danone claimed that the yogurt was meant for general population and this ad campaign was live since 2007 and claims are proven by reputed scientific study.
But this claim were rejected and the ASA ( Advertisement Standard Agency ) UK rejected it s claim .Now AD cannot be displayed/ broad casted in present format .
Note : Other manufacturer would take note of this observation .
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