Indian bakery market is predominately ruled by unorganised sector , but for the last few years it has seen massive investments and opening of bakery chains in this segment . Indian as well as International brands are investing in bakery retail chains and manufacturing . Bakery market is estimated to be Rs 11000/- crore worth thus attracting many International Brands .Biscuit segment in organised sector has been dominated by Parle , Britannia and ITC with large numbers of regional brands .Pizza , Artisan Bread s, Tarts , Pie , Cupcakes and Muffins are now in high demand apart from regular cookies .
Bakery retail chain has been new concept in India . Few of the International Brands which have declared areDunkin Donuts and Starbucks .In addition to numerous Pizza Chains such as PizzaHuts and Domino's
Even in manufacturing section we have seen major international brands starting operations in India . First came Mcvities from United Biscuits and then came Oreo from Cadbury ( Owned by Kraft Foods Inc ) . PepsiCo and GSKB are the other two majors who would be launching new products in biscuit segment .
We have already Unibic and Ceylon Biscuits limited doing business in biscuit segment.
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