Indian Noodles War

In 80's  we all were spellbound  by " 2minute" magic  of  Maggi  Noodles  launched by Nestle . Till then Maggi has retained its   numero uno position in noodles market . Almost loved by  entire  cross section  of population  much by mothers  who have to prepare time consuming Indian quickies such as halwa , poha or dhokala s . Noodles have been instant hit in urban population  for its ease of preparation and taste . Maggi   has few competitors then  but  for now  other major food manufacturers have turned their attention  to this  Rs 1300 crore market . Only the North East  states  have traditional  chow -chow  to  compete with Maggi Noodles . Chow mein  the chinese stuff  have  been  all time favorites for families  which acts as   alternative  to conventional  foods in most of the homes .

We have plethora of  brands coming up  in Noodles section thus giving consumers a choice  to  select  Noodles  what has been Maggi's strangle hold  for many years

Few of the brands trying  to  garner noodles market share


Top Ramen  -  Indo Nissin

Ching's  secret  - Capital  food

Wai Wai  -  CG  foods

Foodles  - GSKB

Knorr Soupy Noodles -  Hindustan Unilever

Yippee -  ITC

Tasty   treat -  Future


many more regional  brands  and private label



Maggi   which  has now formidable  competition  is innovating noodles  into health platform with atta  and fortified noodles . To get things  acceptable  to Indian palate is  a formidable  task  .