Bottled water brand leader, Bisleri’s new plants at Pune and Nagpur are ready to meet the summer demand. And over the next six months, the company will start operating more plants at Thane, Ratnagiri, Nasik, North Bengal and Bhubaneswar.
This is part of the company’s plans to open as many as 35 new plants across the country to tap the fast-growing market for packaged water (at Rs 2,400 crore now) in India’s hinterlands. Each of these plants is expected to service a radius of 100-150 kms. The growth will come, Parle Bisleri says, as there is an increasing consciousness even in villages to the fact that over 1,600 Indians are dying every day because of waterborne diseases and almost four million people in India are affected by water-borne diseases every year.
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http://www.business-standard.com/india/news/bisleri%5Cs-expansion-thirst/389299/
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