Introduced in 1905, in an attempt to take on Swiss chocolate makers in the field of milk chocolate via the cunning means of putting even more milk in, Dairy Milk gradually took over the British chocolate market, expanded around the world, and boosted the mass appeal of chocolate. Or, if you're a dark chocolate snob, destroyed forever the idea of what proper chocolate should be in the public mind.
Easter Eggs
Cadbury didn't invent the idea of chocolate Easter eggs - that originated in France and Germany in the early 19th Century - but they were among the first to make them using modern manufacturing processes, first launching them in 1875, and establishing the chocolate Easter egg as a tradition.
Creme Eggs
The now-ubiquitous sugar-goop-filled ovoids didn't launch in their original form until 1971, although Cadbury had been making various forms of crème-filled egg things since 1923. They're now the biggest-selling confectionary item in the UK during the first few months of the year - we munch and slobber our way through 200 million of them every year.
Roses
Launched in 1938, Cadbury's miniature chocolate selection box is another classic brand - although in this case, Cadbury didn't get to the idea first. Roses' arch-rival in the miniature chocolate box market, Quality Street, was launched by Halifax-based sweetmakers Mackintosh's two years earlier in 1936. And, speaking for ourselves, we still reckon Quality Street's better.
Fingers
Dating all the way back to 1897, Cadbury Fingers remain as popular as ever. Biscuit. Chocolate coating. Simple. Effective.
Wispa
Discontinued in 2003, the bubbly Wispa bar was revived in 2008 following an entirely authentic grassroots campaign - including Facebook groups.
Flake
Created almost by accident - a Cadbury employee noticed how excess chocolate spilling over from the moulds fell in thin streams, creating the classic folded flake form - the Flake, launched in 1920, saw its sales soar after it introduced the novel idea of advertising it with a naked lady performing an erotic pantomime with the bar in an overflowing bath.
Fudge
A fairly basic bar, sure, consisting of a slab of fudge coated in chocolate. But the old advertising jingle - 'a finger of fudge is just enough to give your kids a treat', set to the tune of old English folk song and numbers station favourite 'The Lincolnshire Poacher' - is a maddening earworm.
Milk Tray
A box of chocolates - every ninja-like secret agent's favourite mysterious seduction technique.
Curly Wurly
The Curly Wurly's snaking strands of chocolate coated caramel are much loved, notably for the sheer joy that can be produced by getting Glaswegians to say the name out loud.
Source: http://www.metro.co.uk/
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