Numerous Health and Wellness products have been launched by Indian food manufacturers from low ,low sugar , fibres , probiotics ,fortified and other products but there has been lukewarm response from Indian consumers as they are yet to forgo their liking for sweets and fat laced food products .
A report
Health and wellness have been the most talked-about subjects in the food and beverages industry in recent years due to an alarming rise in obesity, diabetes and other lifestyle diseases, forcing companies to put nutritional information on food packs, stop promoting unhealthy food and introduce healthier items.
But the Indian buyer is not walking her talk on healthy food habits. Sugar-free juices and ice creams have not gained market and fast food giant McDonald's doesn't feel the need to introduce healthier foods like salads in India because "the Indian consumer's health habits haven't yet evolved".
source
The Economic Times
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