Cargill has announced that it signed an agreement with Agro Tech Foods Ltd. to acquire its vanaspati brand Rath.Rath is a leading vanaspati brand in North India and a market leader in the National Capital Region of Delhi. The scope of the acquisition is limited to the product brand only.
This acquisition not only strengthens Cargill’s existing portfolio of leading edible oil and vanaspati brands, but also expands its market reach in India’s vanaspati market. Cargill already locally produces and markets vanaspati under its NatureFresh Purita and Gemini brands.
Siraj Chaudhry, Chairman Cargill India, told FLEXNEWS: "Acquiring the Rath brand underscores Cargill's long-term commitment to growing our consumer food business in India. Rath is a trusted name associated with cooking delicious food, purity and goodness. We will build on Rath’s strong brand heritage and consumers will benefit from Cargill's commitment to quality, food safety, innovation and value.”
Cargill Foods India originates, refines, and markets a wide range of edible oils and fats to service the needs of food manufacturers, food service companies and consumers across India. Cargill’s NatureFresh and Gemini edible oils are amongst the strongest consumer brands in India. The business owns and operates three edible oil refineries located at Paradip (Orissa), Kandla (Gujarat) and Kurkumbh (Maharastra).
source : Flex-news-food.com
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