Friday, February 19, 2010

Himalaya International to launch fruit Yogurts across major metros

NEW DELHI: Himalya International , India's first frozen food company which exports its products to North America, has launched real fruit blended yogurts in Metro cities under brand name Himalya Fresh.




Speaking on the occasion Manmohan Malik, chairman of the company said that so far only plain & flavored yogurts are produced in India by major companies and Real Fruit blended yogurts has been launched for the first time in domestic market as healthy Breakfast, snack food and desserts.



He told that the company has started marketing its real fruit blended yogurts in NCR Delhi, Mumbai, Bangalore and Pune in the initial phase. The company has started commercial production of real fruit blended yogurts with technical collaborations of US based company Preffered Vegetarian Inc who provided technical assistance for developing low fat vitamin fortified Real fruit yourts in indian market. He told that the fruit yogurt having six week shelf life is hundered percent natural without any chemical and preservatives .



He told that company is importing different varieties of berries like Blue berry, Straw berry and Raspberry fruits from North America while Mango, Peaches, Banana etc fruits are being procured from Indian markets



Manmohan Malik added that the company has set up most modern plant for manufacturing the product with total cost of five crore rupees at Paonta sahib in Himachal Pradesh and all the equipments and machinery has been imported from the USA.



Currently, the company launched fruit yogurts blended with strawberry, strawberry banana, pine apple and mixed fruit in 150 gms pack in the initial phase.

Source : Time of India

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