Britannia launches fortified milk drink for Kids

Britannia has launched Milk Drink fortified with vitamins for kids with the brand Actimind .It would have trial launch in Tamil nadu and later it would be launched nation wide . Britannia has been working on its dairy business recently after the exit of Fonterra. This ready-to-drink milk would have shelf life of six month and could be carried to school without any refrigeration

Britannia has recently launched flavoured milk and UTH milk in tetra packs.