Butter Shortage due to less supply from Amul

Amul dairy has reduced production of regular fat butter by 25% . This shortage could not be covered up its major competitor Britannia , Mother Dairy .Branded butter s market is around 16000 tonnes and Rs1000crore in value .Amul has a market share of 90%.

Reasons which could have led to this situations are

• Poor monsoon has resulted in low supply of milk


• People turning to branded butter after major news on adulterated ghee and butter


• Festival season which start from August and ends only after New year celebrations has caused huge demand on butter manufacturer .


• Normal increase in demand for butter as spread for rotis , parathas , bread etc .

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Branded Dairy products of India

India is the largest producers of dairy and its products . This facts makes dairy product manufacturer a chance to increase their stature to a global player or brand


Listed here brands in each category of dairy product produced in India


Milk

Mother dairy
Amul
Paras
Parag


Butter

Britannia
Amul

Mother Diary

Cheese

Britannia
Amul
Lee bon
Kraft



Flavoured Milk
Amul
Britannia



Yogurt

Danone
Britannia
Amul
Mother Dairy



Ghee

Amul
Mother Diary
Britannia
Milk food
Indana

SIL launches new products in fruit beverages

Sil has announced recently launch of four fruit beverages namely -Happily Appily, Orange Oye, Mango Fantasy, and Fruit Fusion. These would be packed in tetra pack 1 ltr cap and with price tags Rs69/-.Sil brands gets in name from company name Scandic Food India Pvt. Ltd. (Scandic) . Its subsidiary of Danish company called DKK Good food group which has presence in 65 countries with manufacturing base of 11 factories . Good food group is a major brand in Scandinavian countries. In India they have operations since 1952 .

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Branded Wheat Flour ( atta) of India

Wheat flour are staple food of India and used to make chapatis , naan , paranthas ,roti etc . We could easily recall the olden days when we used to go to near by flour millers to get our wheat grinded too flour . Now due to massive urbanisation and new life style in urban areas people prefer to buy ready made flour from the market . Numerous Flour millers have started marketing their brands of atta ( Flour) in the country . I have listed few of then there are many brands which are available in the region .Many Corporate s like ITC , HUL ,Pillsbury have launched these branded wheat flour in the market . Other by products wheat flour are also used by populaltion for food purpose like Suji , bran ,dalia ,maida . Other popular flours are Besan( Gram Flour) , Rice

Brands of wheat flour ( Atta) - Packed wheat flour

• Aaashirwad
• Annapurna
• Nature Fresh
• Shakti Bhog
• Rajdhani
• Nirav
• Golden Temple

ADD your favorites

Branded Spice s ( Masale) in India

Spices are the heart of Indian Cuisine . We Indian love to have spicy foods with long history of spices used in medicine and other therapy , spices have taken centre stage in Indian cuisine and household kitchens .Popular variants of Indian spices are Haldi , Dhania , Garam masala , Lal mirch , Methi and many more as per your liking eg Chana Masala , Sambhar Masala ,Chicken or Meat Masala etc .

Indian Spices are popular in overseas also .Spices manufacturers have encashed this trends and are exporting these spices to countries like USA ,UK ,Australia , Canada , Middle East and Asean countries. Major Manufacturers are MDH Industries , ITC ,Everest , DS group
Few of the Popular Brands of Indian Spices are

• MDH
• Catch
• Everest
• Kitchen of India
• Khazana
• Badshah
• Nirav
• MTR
• Shan
• Saras
• Bolst
• Parampara
• Priya
• Rajah
• Sakthi
• Spice N flavor
• Eastern
• Ashok

Many more of such brands in each region has some popular brands which may not have been mentioned ADD your favorite brands of spice .

Food Retailers of India

With opening of the retail sectors for foriegn players new dimensions of retail business have opened up . Food retail chain requires supply chain management ,Real estate management , Customer relation etc . Indian food retailers have managed to established themshelves and may have to compete with world renowned food reatialers like Walmart and Carrefour .

Let me mentioned world renowned retail giants which have foot prints across the globe
Walmart , Carrefour , Tesco ,Metro

Major retail chains in India .

• Reliance Fresh
• Food Bazaar
• Spencer's
• Food World
• Big Apple Supermarkets
• Hariyali Kisan Bazaar
• Adhars
• Kisan Sansars
• Choupal Sansaars
• Shakti
• Khushali Bazaar
• Shubhlabh

Dalda with new Avatar

Dalda the 75 year old popular brand of edible oil has now been dressed with healthier variants by its owners Bunge India . It was one of the popular brand in earlier years of branded vanaspati oil. New variants would be fortified by vitamins A,D and E .

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Bakery Associations and related associations of India

India being third largest producers of Bakery products, have numerous associations and forums for bakery related people to get associated with. These Associations take up issues of their interests and give suggestions or protest any unjustified proposal from government .They also help promoting products ,educating consumers , provide training and conduct s various seminars and workshop on related subject.

Prominent Food and Bakery Associations in India

• Indian Stainless Steel Development Association
• Fragrances and Flavours Association of India(FAFAI)
• All India Food ProcessorsAssociation
• Poultry Processors Association
• All India Distillers Association
• Association Of Food Scientists & Technologies
• National Association of Bakery Industry
• Federation of Biscuit Manufacturers Association
• The Soyabean Processors Association of India
• The Seafood Exporters Association of India
• Indian Institute of Packaging
• Oil Technologists Association of India (Western Zone)
• Indian Biscuits Manufacturers Association
• Confederation of Indian Food Trade and Industry
• Federation of Hotel and Restaurant Association of India
• Indian Confectionery Manufacturers Association
• Indian Dairy Association
• Indian Sugar Mills Association
• All India Bread Manufacturers Association ltd

Kraft Food Cost Reduction Strategies

Kraft Foods Inc has initiated number of steps to reduce cost through procurement initiatives .
Few of them would be

• Leverage scale with reduced number of strategic suppliers across total spend .
• Expand global sourcing and low-cost country sourcing .
• Simplify material and product specifications while maintaining quality .
• Re-engineer processes to reduce inventory

CPO Ms Julia Brown gave details to the reporter s on cost reduction initiatives taken by Kraft Food Inc . She told that every spend category would be reviewed and supplier base consolidated . More of the items would be bought for the manufacturing through central buying team rather local buying .

Other cost reduction initiatives are

• Reducing its cash conversion cycle from 46 days in 2008 to 41 days by 2011 .
• Reducing overhead as a percentage of net revenue from 14% in 2008 to 12.5% in 2011 .
• Focus on category value chains, manufacturing platforms .
• Remove bottlenecks .
• Reduce waste .
• Optimize labor .
• Streamline inventory .
• Cover more than 30 category value chains across geographies over next two years

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Government has asked Major FMCG to import sugar

Bulk consumer of sugar like Coca- Cola , Pepsico , Nestle , Cadbury , Britannia , Amul , Dabur has been asked by government to source their sugar requirement from imports from overseas country . With festive season starting from the last week of September with Dussehra ,Deepawali festival scheduled in coming months .Government is taking all necessary steps to prevent sugar prices spiraling out of control . Already limits on stocks has been put in place . In addition to that companies are allowed to import raw sugar tax free till December 2010.

India is the largest consumer of sugar as well as second largest producer of sugar after Brazil in the world . Due to shortfall in rains this year sugar production is likely to fall by 15.0 million tonnes . This all have inflated the price in international sugar market as well .

Government authorities have already started importing sugar in view of the shortage.

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Health and Wellness new recipe for food companies

With consumers awareness on rise and people demanding more healthier and nutritious food products .Food manufacturers are coming up with new food products promising health and nutrition .

Good for health ( GFH) concepts is catching up with all major food manufacturers .Demand for healthier food is increasing rapidly . This trend is evident on international food market also where all big food companies have launched Health and Wellness ( H& W) products .Companies like Kraft , Nestle , Kellogg's , Danone , Unilever all have initiated drive for low fat , low sugar and low salt products . Others product like Organic food products are also launched .Consumers are willing to pay more for such products.Fortified products are those products where few additives are added to enhance products nutritional properties e.g. iodized salts , Fortified digestive biscuits or biscuits with vitamins and fibres.

Indian Health and Wellness market has responded to consumer demands with launch of new product. Indian food habits such as natural and fresh foods is advantageous for such products .

Tata chemicals have launched low sodium salt "'Tata lite"" salt apart from its popular iodized salt .

Ankur has double fortified salt

Britannia has launched "' zero trans fat "" biscuits and"' 5 grain "'digestive biscuits

Amul has launched ""Amul Lite "' butter spread for low fat and low cholesterol consumption

Amul has also launched low sugar, pro biotic ice cream for diabetic patients . Also bread spreads .

Marico with "'Safola"' brands has launced many low fat , low cholosetrol products edible oil

Agrotech " Sundrop" also claims low cholosterol content in its edible oil with brands like Superlite and Nutrilite .

Danone and Nestle have launched probiotic yogurts in Indian market .

Other food manufacturers would definetly take note of these developments and come up with their own Health and Wellness product s.

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GreenPeace Red List have major fmcg companies in it

Britannia and Parle have been put into Green peace '' Red List '' for GM ( Geneticaly Modififed )food s . Other Fmcg companies mentioned in '' Red List '' are Nestle , Cadbury , Kellogs and Safal . Green Peace ''Safe List " on GM foods contains Haldiram , MTR,Dabur , ITC foods , Pepsico and Ruchi Soya .

The safety of GM crops as a foodstuff for animals and humans is unknown and the testing regimes are inadequate. Studies on lab rats show potential health risks including allergies, abnormal growth of liver and kidney and many unpredictable effects.

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Down load " Safe food Guide '' from Green Peace( PDF )

India to set up Food Safety Courts

FSSAI in its draft policy has proposed to set up food safety courts or tribunal to try offences such as death due to food borne disease and other food safety injuries . State government with concurrence of High court can set up such Food safety special courts . Such offence can draw punishment upto three years of imprisionment .


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Branded products prefered by consumer

Recent poll conducted by bakerybazar has shown that people prefer branded bakery products over local product produced by small bakeries and they buy these products from retail shops . Votes for branded product were 77% where as for local or unbranded product was 23%. We can say that people are conscious about the quality of the product and their health.