Rath Brand of Vanaspati Goes To Cargill

Cargill has announced that it signed an agreement with Agro Tech Foods Ltd. to acquire its vanaspati brand Rath.

Rath is a leading vanaspati brand in North India and a market leader in the National Capital Region of Delhi. The scope of the acquisition is limited to the product brand only.

This acquisition not only strengthens Cargill’s existing portfolio of leading edible oil and vanaspati brands, but also expands its market reach in India’s vanaspati market. Cargill already locally produces and markets vanaspati under its NatureFresh Purita and Gemini brands.

Siraj Chaudhry, Chairman Cargill India, told FLEXNEWS: "Acquiring the Rath brand underscores Cargill's long-term commitment to growing our consumer food business in India. Rath is a trusted name associated with cooking delicious food, purity and goodness. We will build on Rath’s strong brand heritage and consumers will benefit from Cargill's commitment to quality, food safety, innovation and value.”

Cargill Foods India originates, refines, and markets a wide range of edible oils and fats to service the needs of food manufacturers, food service companies and consumers across India. Cargill’s NatureFresh and Gemini edible oils are amongst the strongest consumer brands in India. The business owns and operates three edible oil refineries located at Paradip (Orissa), Kandla (Gujarat) and Kurkumbh (Maharastra).

 

source : Flex-news-food.com

Major Food Companies Eyeing Break fast Meals

Breakfast is the most important meal of the day. Certainly for several packaged food companies , if not for everyone.
Call it the breakfast war, the scramble to serve the first meal of the day is getting busier with companies such as Britannia, Marico, PepsiCo, Kellogg India and MTR Foods offering more and more options to meet Indian consumers' rising demand for quick-fix food.

Britannia Industries, which already occupies share of the breakfast table with bread, butter and cheese, is making early moves in the ready-to-cook breakfast meals segment, an official said.

One of the country's largest biscuit makers, Britannia is conducting trials of packaged products such as buttermilk oats and sweet multi-grain porridge under 'Healthy Start' brand, and is also toying with traditional Indian options such as upma and poha, an industry official said. "Healthy Start is being positioned as an umbrella brand for Britannia's plans in the breakfast space," the person said on condition of anonymity. The brand may be rolled out in Bangalore this year. 

Major  Ready To Eat Food Companies  and Product s

PepsiCo : Quaker Oats

Kellogg India : Kellogg’s Corn flakes, Special K, Heart to Heart oats, Just Right muesli

Britannia Industries : Daily Bread, Britannia milk, butter, cheese

MTR Foods : MTR rava dosa, idlis, uthappam mix, Dhokla mix

Marico : Saffola Oats

Nestle : Nestle milk, fruit yogurt

GlaxoSmithKline : Horlicks cereal bars

Baggry’s : Oats, muesli & bran

Mohan Meakin : Corn flakes

ITC Foods : Rava idli, rice idli & rice dosa mix

Amul : Butter, milk, cheese

Future Group :Tasty Treat cornflakes (private label)

Aditya Birla More : Feasters corn flakes (private label)

Spencer’s Retail : Tasty Wonders cereal, bread (private label)

McDonald’s : Breakfast menu Mumbai, Delhi


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