Mother Diary a house hold name in Delhi and NCR has woken up to the fact that its share of diary market has been taken over by rival Amul . Mother dairy markets dairy products like Milk , Ice creams , Flavoured Milk , curd , Chach etc . Delhi has wide network of Mother Dairy Milk booth and retail outlets with loyal consumer base providing vegetables , oils and cereals at reasonable price . Being under govt NDDB has its own drawback but things are changing now for billion dollar company . Top management has seen new appointments and are working on road map to capture the lost ground and expand to new territories .
A report in ET
A report in ET
With a new head, a new goal and a new strategy, Mother Dairy is putting together a new plan to put itself back in the game. By 2014-15, the company wants to almost double its revenue and headcount to Rs 10,000 crore and 9,000, respectively. This will come on the back of an aggressive business expansion. Heavily focused on the national capital region ( NCR ., which contributes 75% of its revenues, it hopes to expand to India's top 20-30 cities, with a focus on the south and west and generate 35% of its revenues outside of NCR.
To meet these targets the company is planning to widen its product portfolio with a bigger thrust on value-added products like ice cream, fermented milk and fruit-based drinks even as it explores new areas like frozen ready-to-eat offerings. "There is a need for accelerated change. A need to become consumer focused. The work has begun," says Nagarajan S, managing director of Mother Dairy. A graduate in dairy technology and an Indian Institute of Management , Ahmedabad alumnus, Nagarajan honed his skills over two decades in Nestle, Cadbury and Philips.
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