Sunday, January 31, 2010

Vadilal third largest brand of Ice cream in India

In 1907, a certain unassuming gentleman started a soda fountain outlet in Ahmedabad. He, later on, passed on the business to his son


Ranchod, who ran a one-man show, and, with a hand-cranked machine, started a small retail outlet in 1926. What was started in 1907 by Vadilal Gandhi has now turned out to be third-largest ice-cream brand in India, which boasts of 500 distributors and more than 40,000 retailers. With its 120-plus flavours, Vadilal has one of the largest range of ice-creams in the country.



Brand Vadilal firmly established itself in the early 1960s. With the entry of Vadilal’s grandsons, the Gandhi family decided to ramp up operations and incorporated the company in 1961. Before introducing automatic machines around 1960, Gandhi family used to manufacture ice cream in wooden drums called Kothis.



A name that dominates western Indian market, Vadilal, during seventies and eighties, had to contend with competition from local brands. Kwality ice-cream was the only sizeable player in the still nascent ice-cream market. But it faced first real challenge when dairy giant Amul forayed into ice-cream business in 1996. Backed by its strong butter brand, cooperative major made quick inroads into the 1,500-lakh litre ice-cream market in which it now enjoys 40% share. Amul marketed its ice-creams almost 30-40% cheaper than the existing brands, and that pushed the then market leader Vadilal to the second slot.



But Amul’s foray also indirectly helped Vadilal, as it helped in expansion of market in India. As against the per capita consumption of 23 litres in the US, 18 litres in Australia, 14 litres in Sweden, ice-cream consumption in India stood at a pathetic 100 ml in the mid-nineties. Post-Amul, the per capita consumption of ice-cream jumped to more than 300 ml. Vadilal has been using the growing ice-cream consumption culture to its advantage.



“Brand Vadilal has survived many challenges and it will live through generations,” says group managing director Rajesh Gandhi, the fourth generation of Vadilal. Today, turnover of Vadilal Group, which has presence in ice-cream, frozen food, chemicals, forex and real estate, stands at about Rs 350 crore.



With an investment outlay of Rs 50 crore, the group will expand the capacity by 60% to three-lakh litres per day. While two upcoming candy lines will produce 25,000 pieces per hour, new ice-cream plant will be ready before summer. Vadilal already has manufacturing facilities at Pundhra near Ahmedabad and Bareilly in Uttar Pradesh. “The ice-cream market is growing at an average of 12-15% a year and has now turned into a game of volumes. We are expecting the market to grow even better during coming summer since the country had a below average monsoon,” says a top Amul official.



With the leader sounding optimistic, Vadilal too, after long pause, has once against started airing its commercials on national television. It is spending about Rs 7-8 crore a year on promotions and planning to increase the budget in coming days. The group is focusing on the food business.



“We were in dilemma about leveraging our brand and the group is still assessing the possibilities to use the brand Vadilal in non-ice cream categories. We launched processed food business under the brand name ‘Quick Treat’ some five years back that accounts for Rs 50 crore in our total turnover and growing at almost 80% a year. While ice-cream remains the core of our activity, we also export ready-to-serve curries, range of Indian breads, frozen samosa etc to 45 countries,” says Gandhi.



The group recently launched ice-cream parlours under the banner of Happinezz. “We believe that ice-cream is a happy thing, so we named our chain of ice-cream boutiques Happinezz, which offers rich exotic flavours,” says Gandhi. Besides expanding manufacturing and distribution capacitites, we are also strengthening our milk procurement network from farm-to-factory to cater ice cream made from the fresh milk,” says Gandhi.



In last couple of years, Vadilal has won laurels at the Great Indian Ice Cream Contest organized by Indian Dairy Association and Danisco. This year too it won seven awards in various categories. The group is gearing up to achieve new scales with rapid expansion on cards. The fifth generation of Gandhi family is now ready to enter the business. The challenge remains—retaining the freshness of the century-old brand.





Source : Economictimes

Saturday, January 30, 2010

Health and Wellness products accounts for 50% of Britannias revenue

Britannia has taken an edge over other competitors on health  and well ness products . New products and fortifications has been launched on regular intervals by   Britannia  Industries  for its wide range of bakery products.
 
Following has been the  new launches on health and wellness  platform
 
Britannia Nutrichoice Health Kit
Britannia Nutri chocie 5 grain
Tiger IRON  ZOR
Nutrichoice Sugar Out
Nutrichocie Digestive
Zero trans fat biscuits
 
Read more on health and wellness product strategy

Tuesday, January 19, 2010

Most Popular brand of Cadburys Chocolate


Dairy Milk


Introduced in 1905, in an attempt to take on Swiss chocolate makers in the field of milk chocolate via the cunning means of putting even more milk in, Dairy Milk gradually took over the British chocolate market, expanded around the world, and boosted the mass appeal of chocolate. Or, if you're a dark chocolate snob, destroyed forever the idea of what proper chocolate should be in the public mind.


Easter Eggs

Cadbury didn't invent the idea of chocolate Easter eggs - that originated in France and Germany in the early 19th Century - but they were among the first to make them using modern manufacturing processes, first launching them in 1875, and establishing the chocolate Easter egg as a tradition.



Creme Eggs

The now-ubiquitous sugar-goop-filled ovoids didn't launch in their original form until 1971, although Cadbury had been making various forms of crème-filled egg things since 1923. They're now the biggest-selling confectionary item in the UK during the first few months of the year - we munch and slobber our way through 200 million of them every year.


Roses

Launched in 1938, Cadbury's miniature chocolate selection box is another classic brand - although in this case, Cadbury didn't get to the idea first. Roses' arch-rival in the miniature chocolate box market, Quality Street, was launched by Halifax-based sweetmakers Mackintosh's two years earlier in 1936. And, speaking for ourselves, we still reckon Quality Street's better.


Fingers

Dating all the way back to 1897, Cadbury Fingers remain as popular as ever. Biscuit. Chocolate coating. Simple. Effective.



Wispa

Discontinued in 2003, the bubbly Wispa bar was revived in 2008 following an entirely authentic grassroots campaign - including Facebook groups.


Flake

Created almost by accident - a Cadbury employee noticed how excess chocolate spilling over from the moulds fell in thin streams, creating the classic folded flake form - the Flake, launched in 1920, saw its sales soar after it introduced the novel idea of advertising it with a naked lady performing an erotic pantomime with the bar in an overflowing bath.



Fudge

A fairly basic bar, sure, consisting of a slab of fudge coated in chocolate. But the old advertising jingle - 'a finger of fudge is just enough to give your kids a treat', set to the tune of old English folk song and numbers station favourite 'The Lincolnshire Poacher' - is a maddening earworm.



Milk Tray

A box of chocolates - every ninja-like secret agent's favourite mysterious seduction technique.


Curly Wurly

The Curly Wurly's snaking strands of chocolate coated caramel are much loved, notably for the sheer joy that can be produced by getting Glaswegians to say the name out loud.



Source: http://www.metro.co.uk/
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